They hired veteran reality TV show producer Jamie Iracleanos (Comic Book Men, My Big Redneck Vacation) as the showrunner, and he led the camera crew who filmed students on campus.
[youtube]https://youtu.be/2stOLepUfAU?list=PLFdg8AFOBih0o_2re4n07WGqrcNEvPDYD[/youtube]
The event was part video game hackathon, part reality show Each developer group had an online gaming celebrity as a team captain, and the whole affair[...]