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Thor Press Kit Causes Terrorist Alert

Automobile brand Acura has been using the fictional Marvel espionage organisation SHIELD to promote its current range of cars, with the Thor movie. Recruitment drives at comic conventions. SHIELD cars circling Manhattan. And mysterious looking press kits built into briefcases One of which was thrown out by car magazine Automobile into a recycling bin. And […]

Join S.H.I.E.L.D, Promote A Movie, Buy A Car

I never realised that the prime functions of the Marvel espionage body S.H.I.E.L.D. were to promote the movies of Kenneth Branagh and a model of car I had previously not heard of. But according to the website JoinShield.com doing the advertising runaround right now,that’s exactly what’s hapening. Okay, okay, I’ve signed up. I’m sure S.H.I.E.L.D. […]