Some cool news if you’re obsessed with Mountain Dew, as PepsiCo and Regal Theaters announced MTN DEW Freeze is on the way to their locations. The company revealed that moviegoers will have access to readily available frozen drinks in the famous Dew flavor, along with a few other theater-specific brands like Cheetos Popcorn and Doritos Nachos. A date really wasn’t given as to when it would go into effect beyond “this Spring”. But we’re guessing the need to equip all of their 500+ locations with the equipment and flavoring necessary to make it will take a couple of months.
It’s an interesting marketing choice for PepsiCo, as it gets one of their brands out there as a frozen refresher during the warmer months of the year. If you’re a MNT DEW fan, trying out a MTN DEW Freeze in the theater will be something to look forward to. We’ll see how successful it is when it launches in a few months and if the company adds in any specific flavors or expands to include more Pepsi products.