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San Diego Comic-Con Opposes Ace Comic Con Trademark

Comic-Con International, the non-profit company behind San Diego Comic-Con has spent a not-insignificant portion of the last decade defending their Comic-Con trademark against all comers. Not so much people who set themselves up as a Comic Con – but those who tried to trademark a name containing it without talking to them first. The longest and most public was against the Salt Lake Comic Con which talked a good game, used social media to the fullest and then lost on every count. Pretty much everyone fell into line as a result.

Well, it's a new century and it's time for a new trademark battle. Ace Comic Con, the convention company set up by Wizard Magazine and Wizard World founders Gareb Shamus and Stephen Shamus, also known as Ace Universe, registered trademarks for both earlier this year, under the categories of,

Organizing, conducting and operating esport tournaments; Gaming services in the nature of computer game tournaments; Entertainment in the nature of esport tournaments; Organizing and arranging exhibitions for entertainment purposes; Organizing exhibitions for enthusiasts of pop and comic book culture; Providing information relating to the organizing of educational, cultural, sporting, or entertainment exhibitions; Providing online information in the field of entertainment exhibitions in the nature of conventions of enthusiasts of pop and comic book culture; Fan club services; Providing podcasts in the field of pop and comic book culture; Blogs, namely, online journals relating to pop and comic book culture; Providing online computer games; Providing online non-downloadable magazines in the fields of entertainment featuring real and fictitious stories; On-line admission ticket agency services for entertainment and cultural events.

Comic-Con International has written to registrars, objecting to the one for Ace Comic Con registration, referring to CCI's trademarks for Comic-Con, Comic Con International, San Diego Comic Cin International, Anaheim Comic-Con and Los Angeles Comic Con. How this objection is received and how the US government will act – well that;'s for later in the year… or the one to follow.

I mean, it's only small on their graphics… top left, as Simon Pegg once said.

San Diego Comic-Con Opposes Ace Comic Con Trademark


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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