In February, British railway passengers will be the recipient of a free comic book, being handed out at train stations across the country. Taking the railway safety film Eighteen created by agency 23red and Network Rail, and turning it into a comic book, in an attempt to take the message to a younger audience. Views of the film Eighteen, so-named because events take place around a central character's 18th birthday, and can be viewed below.
Steve Tanner of Time Bomb Comics, best known for the Flintlock comic book adapted the film, expanding a number of the scenes, with writer Richmond A Clements, artist Gary Crutchley, colourist Matt Soffe and letterer Bolt-01.
Stuart Humphreys, Senior Communications Manager for Network Rail, said: "Comic books and graphic novels are not only cool, which means people are more likely to accept and read one than a leaflet, but they use visual, spatial and textual cues to formulate one solid understanding of the story. So, as well as being entertaining, these books require more investment from the reader and are therefore more memorable. We are delighted with the strategic support provided by 23red throughout this ongoing campaign, which enables it to continue reaching new audiences."
Sean Kinmont, Creative Director and Co-Founder at 23red, added: "As an agency we are wholly supportive of work that drives behaviour change and is a force for good. This campaign does both and, we are very proud to say, has the potential to save lives. It was a pleasure to work with Network Rail and Steve Tanner on this project and we continue to passionately raise awareness on the issue of rail safety."
Copies will be available at comic conventions, schools and public safety events taking place from February 2020 along the electrified route of the Midlands Main Line. A digital version will also be available early in the New Year.