Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics’ Dollar Marketshare Above 11%

As Bleeding Cool rumoured, Todd McFarlanes Spawn #300 was the most-ordered comic book by comic shops in September, and that has now been confirmed by Diamond Comic Distributors. We also mentioned that, so far, it was the second best selling comic of the year – though we will have yo wait for the end of the year for official confirmation on that one.

September 2019 sales in the direct market continued the trend of the year. Selling fewer comic books but for slightly more money, demonstrating the inelastic appeal of comic books in the direct market.

Marvel Comics marketshare dropped back from their close-to-50% share in August, with a still impressive 38.81% of dollars and 45.51% of units shipped. In second place was DC, rising with a market share of 27.80% and 29.15%, respectively. Image Comics ranked third, breaking over ten-percent market share thanks to Spawn and other creator owner projects with a 11.01% dollar share and a 8.32% unit share. The top three were followed by Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and Boom Studios, respectively. Notably, IDW’s title-count is down on recent months, which raises Dark Horse’s overall overall marketshare position.

Spawn #300 managed to beat a number of significantly promoted Marvel Comics titles such as the Abrams/Pichelli Spider-Man #1 at number two, House of X and Powers of X at numbers 3-6, Geoff Johns and Gary Frank‘s unauthorised sequel to Watchmen, published by DC Comics, Doomsday Clock #11 at number 7, Donny Cates and Ryan Stegman’s Absolute Carnage #3 at 8 with DCeased: A Good Way to Die #1 at 9, and Harleen #1 ranked 10. Notably the ongoing Batman series did not place in the top ten again.

Among the premier publishers, IDW Publishing’s top book for September was Teenage Mutant Ninja Turtles #98 at #44, Boom Studios’ Something Is Killing the Children #1 ranked #57, Dynamite Entertainment’s Vampirella/Red Sonja #1 ranked #101, and Dark Horse Comics’ Black Hammer/Justice League #3 ranked #114.

DC dominated the graphic novel charts with six best-selling titles, starting with the hardcover collection of Brian Azzarello and Lee Bermejo’s Batman: Damned at #1. Gerard Way and Gabriel Ba’s Umbrella Academy #3: Hotel Oblivion TP from Dark Horse Comics charted at #2. Image Comics also placed two volumes on the graphic novel chart with Paper Girls Volume 6 TP and Monstress Volume 4 TP.

Diamond Select Toys’ Marvel Gallery: Avengers Endgame: Iron Man MK85 PVC Figure, was September’s best-selling figure, with DST charting two other best-sellers, the Marvel Select: Captain Marvel Figure at #5 and the John Wick Select Figure at #10. Mattel’s DC Multiverse 6-Inch Figures: Lobo Wave was the #2 selling toy for the month, while Mezco’s One-12 Collective: Marvel Netflix: The Punisher Figure punched in at #3. DC Collectibles had three toys in the top ten: Batman Black and White by Marc Silvestri Statue (#4), Dark Nights Metal: Batman the Devastator Statue (#7), and DC Essentials: Red Hood Action Figure (#8). Rounding out the top ten at #9 was Funko’s POP! Marvel: Spider-Punk Vinyl Figure, a Diamond Previews Exclusive.

Prime Books’ The Year’s Best Science Fiction and Fantasy 2019 Edition was September’s best-selling book, featuring a collection of top stories from renowned Sci-fi/Fantasy authors.

Paizo Publishing’s Pathfinder Core Rulebook (2nd Edition) was September’s best-selling game product and one of Paizo’s eight products among the top ten.

We look to doing some number crunching later in the week.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.81% 45.51%
DC 27.80% 29.15%
IMAGE COMICS 11.01% 8.32%
DARK HORSE COMICS 3.26% 2.27%
IDW PUBLISHING 3.08% 2.92%
DYNAMITE ENTERTAINMENT 2.70% 2.02%
BOOM! STUDIOS 2.48% 2.53%
VIZ MEDIA 1.57% 0.62%
ONI PRESS 0.76% 0.63%
ARCHIE COMICS 0.65% 0.63%
OTHER NON-TOP 10 7.87% 5.42%

 

 COMPARATIVE SALES STATISTICS

Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics' Dollar Marketshare Above 11%

DOLLARS

UNITS

SEPTEMBER 2019 VS. AUGUST 2019

COMICS 5.20% 9.97%
GRAPHIC NOVELS 2.90% -1.98%
TOTAL COMICS/GN 4.60% 9.12%
TOYS -14.00% -33.26%

SEPTEMBER 2019 VS. SEPTEMBER 2018

COMICS 10.87% 5.25%
GRAPHIC NOVELS -11.54% -20.44%
TOTAL COMICS/GN 4.09% 3.13%
TOYS 9.99% -17.90%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS 2.05% -3.29%
GRAPHIC NOVELS -4.26% -10.04%
TOTAL COMICS/GN 0.25% -3.79%
TOYS 22.69% 25.47%

QUARTER 3 2019 VS. QUARTER 2 2019

COMICS 13.25% 8.20%
GRAPHIC NOVELS 1.68% 3.50%
TOTAL COMICS/GN 10.01% 7.88%
TOYS 29.24% 26.14%

QUARTER 3 2019 VS. QUARTER 3 2018

COMICS 5.41% 0.01%
GRAPHIC NOVELS -7.95% -15.17%
TOTAL COMICS/GN 1.59% -1.16%
TOYS 19.23% 22.45%

Spawn #300 Was the Most-Ordered Comic in September 2019, Pushed Image Comics' Dollar Marketshare Above 11%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS 99 43 0 142
DC 83 26 0 109
IMAGE COMICS 42 19 0 61
DARK HORSE COMICS 19 21 0 40
IDW PUBLISHING 25 15 0 40
VIZ MEDIA 0 33 0 33
BOOM! STUDIOS 18 14 0 32
DYNAMITE ENTERTAINMENT 15 5 0 20
ARCHIE COMICS 11 3 0 14
ONI PRESS 4 4 0 8
OTHER NON-TOP 10 127 186 19 332
TOTAL 443 369 19 831

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SPAWN #300

$7.99

JUN190014-M IMA

2

SPIDER-MAN #1

$4.99

JUL190833-M MAR

3

HOUSE OF X #5

$4.99

JUL190857-M MAR

4

POWERS OF X #5

$4.99

JUL190873-M MAR

5

POWERS OF X #4

$4.99

JUL190865-M MAR

6

HOUSE OF X #4

$4.99

JUL190849-M MAR

7

DOOMSDAY CLOCK #11

$4.99

MAR190507-M DC

8

ABSOLUTE CARNAGE #3

$4.99

JUL190885-M MAR

9

DCEASED: A GOOD DAY TO DIE #1

$4.99

JUL190514-M DC

10

HARLEEN #1 (MR)

$7.99

JUL190510-M DC

 TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SPAWN #300

$7.99

JUN190014-M IMA

2

SPIDER-MAN #1

$4.99

JUL190833-M MAR

3

HOUSE OF X #5

$4.99

JUL190857-M MAR

4

HARLEEN #1 (MR)

$7.99

JUL190510-M DC

5

POWERS OF X #5

$4.99

JUL190873-M MAR

6

POWERS OF X #4

$4.99

JUL190865-M MAR

7

HOUSE OF X #4

$4.99

JUL190849-M MAR

8

DOOMSDAY CLOCK #11

$4.99

MAR190507-M DC

9

ABSOLUTE CARNAGE #3

$4.99

JUL190885-M MAR

10

DCEASED: A GOOD DAY TO DIE #1

$4.99

JUL190514-M DC

 
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN: DAMNED HC (MR)

$29.99

MAR190571 DC

2

UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP

$19.99

MAR190279 DAR

3

PAPER GIRLS VOLUME 6 TP

$14.99

JUL190107 IMA

4

MONSTRESS VOLUME 4 TP (MR)

$16.99

JUL190105-M IMA

5

IMMORTAL HULK VOL. 4: ABOMINATION TP

$15.99

JUN191051 MAR

6

HEROES IN CRISIS HC

$29.99

JUN190600 DC

7

BATMAN: THE KILLING JOKE HC

$17.99

JUN190574 DC

8

BATMAN VOL, 10: KNIGHTMARES TP

$17.99

JUN190562 DC

9

BATMAN: NIGHTWALKER: THE GRAPHIC NOVEL

$16.99

MAY190358 DC

10

THE JOKER: HIS GREATEST JOKES TP

$19.99

JUN190604 DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

BATMAN: DAMNED HC (MR)

$29.99

MAR190571 DC

2

UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP

$19.99

MAR190279 DAR

3

MONSTRESS VOLUME 4 TP (MR)

$16.99

JUL190105-M IMA

4

MARVEL HORROR OMNIBUS HC

$150.00

MAR190992 MAR

5

HEROES IN CRISIS HC

$29.99

JUN190600 DC

6

PAPER GIRLS VOLUME 6 TP

$14.99

JUL190107 IMA

7

TIMELY’S GREATEST: GOLDEN AGE SUB-MARINER BY EVERETT HC

$150.00

MAR190993-M MAR

8

UMBRELLA ACADEMY LIBRARY EDITION VOL. 1 HC

$39.99

JUN190309 DAR

9

BATMAN ETERNAL OMNIBUS HC

$125.00

JAN190658 DC

10

SPIDER-MAN BY JOHN BYRNE OMNIBUS HC

$125.00

MAR191002 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE YEAR’S BEST SCIENCE FICTION & FANTASY 2019 EDITION

$19.95

NOV188362 PRI

2

FREE S$$T: THE CHARLES BURNS ZINE COLLECTION HC

$19.99

JUL191904 FAN

3

THE DARK CRYSTAL LITTLE GOLDEN BOOK

$4.99

JUL191956 GOL

4

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC

$12.99

OCT151871 ZEN

5

FRANK CHO: BALLPOINT BEAUTIES SC

$19.95

JUN191759 FLE

6

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

7

THE SHADOW DOUBLE NOVEL VOL. 144 SC

$14.95

MAY191887 SAN

8

MY LITTLE PONY: BEST GIFT EVER PERFECT PINKIE PRESENT LITTLE GOLDEN BOOK

$4.99

JUL191958 GOL

9

CATS OF THE LOUVRE MANGA HC

$29.99

JUL192406 VIZ

10

DOCTOR WHO: RESURRECTION OF THE DALEKS HC

$16.99

JUL191682 BBC

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL GALLERY: AVENGERS ENDGAME: IRON MAN MK85 PVC FIGURE FEB198521 DST

2

DC MULTIVERSE 6-INCH FIGURES: LOBO WAVE NOV188888 MAT

3

ONE-12 COLLECTIVE: MARVEL NETFLIX: THE PUNISHER FIGURE MAR188817 MEZ

4

BATMAN BLACK AND WHITE BY MARC SILVESTRI STATUE FEB190627 DC

5

MARVEL SELECT: CAPTAIN MARVEL MOVIE FIGURE JAN192554 DST

6

DC COMICSl CATWOMAN RETURNS BISHOUJO STATUE JAN198158 KOT

7

DARK NIGHTS METAL: BATMAN THE DEVASTATOR STATUE FEB190623 DC

8

DC ESSENTIALS: RED HOOD ACTION FIGURE FEB190631 DC

9

POP! MARVEL: SPIDER-PUNK VINYL FIGURE SEP188215 FUN

10

JOHN WICK SELECT FIGURE SEP182329 DST

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI

2

PATHFINDER: LOST OMENS WORLD GUIDE HC (P2) MAY193231 PAI

3

STARFINDER RPG: ALIEN ARCHIVE 3 HC JUN193098 PAI

4

MARVEL HEROCLIX: X-MEN ANIMATED SERIES DARK PHOENIX BOOSTER BRICK MAY193279 NEC

5

PATHFINDER BESTIARY HC (P2) MAY193229 PAI

6

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

7

PATHFINDER: CORE RULEBOOK HC SPECIAL EDITION (P2) MAY193228 PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI

9

PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 2 (P2) MAY198358 PAI

10

PATHFINDER GM SCREEN (P2) MAY193238 PAI

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.