Posted in: Bandai Namco, Games, Video Games | Tagged: Bandai Namco, Bandai Namco Entertainment, Bandao Namco Mobile

Bandai Namco Entertainment Opens Bandao Namco Mobile

Published Thu, 01 Aug 2019 18:40:21 -0500

Last updated Thu, 01 Aug 2019 18:49:54 -0500

Bandai Namco makes their intentions know about mobile gaming this week as they've now opened a new division called Bandai Namco Mobile. The company will be based in Barcelona, Spain, which will be focused on "the development and marketing of mobile entertainment outside the Asian market". Basically, the company has decided to expand its mobile growth beyond its home audience. And will be doing so on their own terms rather than working with other companies as the developer. We have a couple quotes from the announcement today, but the short version, for now, is that the studio will start hiring shortly with a 2020 timeframe to open its doors in Spain.

"Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business," commented Naoki Katashima, CEO of BNE Europe, BNE America, and BNM. "We hope you look forward to great entertainment delivered by Bandai Namco Mobile."

"The choice to settle in Barcelona was not a difficult one," noted Tatsuya Kubota, COO of BNM. "The city is not only one of the most beautiful cities in the world, it's also the hotbed for international video game development and home to the best talent the mobile industry has to offer."

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