Pagani Automobili is the first automotive company to showcase a new car in a mobile game by unveiling their Huayra Roadster BC in Zynga’s CSR Racing 2. In fact, this is the first time a car manufacturer has unveiled a real designer car in a mobile game before releasing it to the public.
The Roadster BC will be featured in-game as part of a special 80 race ladder with a time attack leaderboard unlocking at the end. Players can enter the Huayra race ladder using the Pagani Huayra Coupé, which will be gifted to all players of the game. During the event players have a chance to add the Pagani Huayra Roadster BC to their collection. As a final reward, players can win the Pagani Zonda HP Barchetta, to complete their Pagani collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.
The version of the Huayra Roadster BC that appears in CSR Racing was meticulously rebuilt by Zynga to fully represent Pagani’s technical and engineering development on the car in game code.
“CSR2 gives players the opportunity to drive rare and exquisite cars that most of us only experience in our dreams,” said Julian Widdows, Vice President of CSR2. “Seeing the Pagani Roadster BC’s smooth and elegant racing on the streets ofCSR2 is a triumphant amalgamation of science and art. We couldn’t be prouder to be Pagani Automobili’s chosen partner to unveil the Roadster BC to the public.”
“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” said Michael Staskin, Managing Director of Pagani Automobili America. “We chose to partner with CSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”
CSR Racing 2 is available to download for free on the App Store as well as Google Play.