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American Express to Promote Free Comic Book Day, Now That Comic Shops Pay Diamond With It

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At the Diamond Retailer Lunch today, Diamond Comic Distributors let the assembled retailers know that they can now pay their comic book bills with American Express. Did you know this was a thing? No me neither, but apparently retailers who use Diamond's Alliance gaming distribution are particularly keen on this card. Well, they get points and everything, Membership has its privileges and all that.

But as a result, American Express is also going to include Free Comic Book Day inserts in the billings it sends out more generally. So even more people will get to hear about Free Comic Book Day, rock up to comic stores with their American Express card and buy…nothing.

No, no, that's cynicial, FCBD is one of the biggest spending days at most comic book stores. And now more people may get to hear about it…

Now Comic Shops Can Pay By American Express - That Will Do Nicely

Keep an eye on more from the Diamond Retailer Lunch at San Diego Comic-Con with this handy Bleeding Cool tag…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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