What 1989 and 1990 San Francisco Comic Store Yellow Page Listings Looked Like

What 1989 and 1990 San Francisco Comic Store Yellow Page Listings Looked Like

Posted by April 22, 2019 Comment

Brian Hibbs of Comix Experience in San Francisco has been around for a while. He is currently applying for ‘legacy business status’ for the longevity of his stores. which saw him dig out Yellow Pages ads for comic stores in the areas – including his own. As the comics boom was upon the direct market, it’s a whole different world. Two pages from 1989, one from 1990 – which includes a Matt Wagner Superman original drawn for the store.

What 1983 San Francisco Comic Store Yellow Page Listings Looked Like

As Brian reminds us,

‘what’s great is that all of the display ads (except for Rory!) are DC comics? Why? Because DC used to co-op things like this. All of my store bags, too, A Dringenberg Sandman, then a Kyle Baker Joker, then the Transmetropolitan one. Shame those things don’t exist any longer….’

Co-op meant that DC Comics would pay a large percentage of comic store advertising costs if they used DC Comics imagery to do so.

What 1983 San Francisco Comic Store Yellow Page Listings Looked Like

Though apparently approving the Superman imagery below took a little back and forth with DC Comics.

Well, on the original drawing, it didn’t have the “S” Spitcurl. Neither Matt or I had ANY idea back then that this was actually a thing! When it was pointed out, I know that I (at least) though that was SUPERCOOL!

What 1983 San Francisco Comic Store Yellow Page Listings Looked Like

Now with added spit…

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

twitter   facebook square   globe  

(Last Updated April 23, 2019 5:11 pm )

Related Posts

None found