If you’re in Los Angeles and love esports, you’re probably going to get the most immersive experience possible from Hollywood Esports down the road. This week the company announced they were partnering with Dolby Atmos for the audio being added to their MX4D Motion and Special Effects Esports Theatres. The company is looking to make a major impression with gamers and players when they bring the experience of live esports competition to their theaters, as they’ve already incorporated motion seats, wind, rain, fog, lightning and other special effects into the spectator experience into their setup. Now they’re aiming to have some of the most dynamic audio as part of those games. Here’s a snippet from the press release sent out this week, but whenever they start holing proper games in the theater, it’s going to be unlike any tournament we’ve ever been to if they utilize it to its fullest potential.
“When a tank blows up in a World of Tanks competition, the effects are so dynamic that the spectators go wild,” reports Robert Laity, CEO of Hollywood Esports. “With Dolby Atmos incorporated into our design, gamers and spectators will soon be able to enjoy immersive sound quality for select game titles. We plan to incorporate Dolby Atmos in the Hollywood Esports MX4D Theatre we are building in San Diego at the Theatre Box.”Theatre Box will soon be the second location to feature the unique cinema design of Hollywood Esports, launched by TCL Chinese Theatres in partnership with MediaMation and Wilshire Consulting. The Hollywood Esports theatre will enable Theatre Box to convert an auditorium between “Cinema Mode” and “Esports Mode” in under an hour, allowing for the showing of MX4D films and hosting of esports tournaments and events. Both the MX4D films and esports events will enjoy Dolby Atmos as part of the experience. At 73,000 square feet, Theatre Box houses eight luxury dine-in TCL Chinese Theatres, Sugar Factory American Brasserie restaurant, Sugar Factory café retail and a gelato and chocolate lounge. Nick Cannon’s Wild ‘N Out Sports Bar and Pitbull’s iLov305 rooftop bar will open in the second phase of Theatre Box.“Gamers will soon be able to enjoy esports and gaming events at Hollywood Esports MX4D Theatres with superior sound quality powered by Dolby Atmos,” said Laity. “Together with Hollywood Esports and MediaMation, we are enabling a new way for gamers to immerse themselves into their favorite games,” said Mike Archer, Vice President of Worldwide Cinema Sales, Dolby Laboratories.Dolby has been working closely with game publishers to incorporate Dolby Atmos into many top AAA games including Tom Clancy’s The Division 2, Forza Horizon 4, Shadow of the Tomb Raider, and Overwatch. Dolby Atmos pulls you into the game with powerful, moving audio that sweeps all around and above you with amazing precision and realism. A leap forward from surround sound, it gives you a competitive edge with audio that heightens your sense of awareness and immerses you in a more intense gaming experience.