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The Return of Marvel Overships…

Once upon a time, Marvel Comics regularly overshipped certain titles. The idea was that comic book retailers were a 'small-c' conservative lot and ordered what they thought they could sell. Overshipping was intended to give retaikers to opportunity to discover that maybe they could sell a few more and so they would up their orders for subsequent issues. Or maybe engage in passing free samples on to customers, and get some more orders for future issues as a result.

It also had the side-benefit of upping Marvel's numbers in Diamond Comic Distributor's monthly statistics. For unit ranking and market share at least, if not for dollar ranking and market share.

Bleeding Cool first reported on Marvel doing this back in 2012 and it came and went sporadically since. When it happened, again and again, we ran articles about it. But it hasn't happened to any statistically significant degree for a couple of years now.

For a time some agenda-driven folk decided that Marvel's overshipping was being used just to get revamped versions of characters, especially if they now starring female, BAME or gay characters, into stores that couldn't sell them, and to make their sales figures look better than they were. Rather than the actual intent of encouraging sampling – and ignoring that the biggest recipents of Marvel's overshipping were the biggest selling titles.

Well, now it seems that overshipping is back.

Retailers who ordered Daredevil #3 will receive an additional 50% of their order, for free.

Retailers who ordered Invaders #3 will receive an additional 50% of their order, for free.

And retailers who ordered Marvel Comics Presents #3 will receive an additional 50% of their order, for free.

All will arrive in the 27th of March. What they'll do with their additional copies is up to them.

Maybe it's time to revive our Twenty-Three Uses for An Overshipped Marvel Comic…

The Return of Marvel Overships…

DAREDEVIL #3
(W) Chip Zdarsky (A) Marco Checchetto (CA) Julian Totino Tedesco
Rated T+In Shops: Mar 27, 2019 SRP: $3.99

INVADERS #3
(W) Chip Zdarsky (A) Carlos Magno (A/CA) Butch Guice
"WAR GHOSTS" CONTINUES!
AMERICA is readying for its final war with ATLANTIS! It's a race against the clock as the WINTER SOLDIER infiltrates the military and CAPTAIN AMERICA confronts NAMOR'S human allies alongside the ORIGINAL HUMAN TORCH! Can they get to the bottom of NAMOR'S plan in time?
Rated T+In Shops: Mar 27, 2019 SRP: $3.99

MARVEL COMICS PRESENTS #3
(W) Charles Soule, Andrew Aydin, More (A) Paulo Siqueira, Daniel Acuna, More (CA) Arthur Adams
"THE VIGIL" featuring Wolverine continues with part 3 in this ongoing series! Three tales with echoes of the decade that began the Heroic Age-the swingin' 1960s! First up, Wolverine continues his vigil, bringing him to the worst places on Earth. Then, the co-writer of the award-winning March trilogy, Andrew Aydin, pens a tale of Captain America during the Civil Rights movement. Finally, an all-new story of Marvel's most famous son of the '60s — Spider-Man! Brought to you by Tony Award-winner James Monroe Iglehart (Hamilton, Aladdin on Broadway) and Ray-Anthony Height (Moon Girl and Devil Dinosaur)!
Rated T+In Shops: Mar 27, 2019 SRP: $4.99


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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