If you visit review aggregator website Rotten Tomatoes this evening, you’ll notice some big changes. Following the ongoing “review bombing” trend that started on the site with a group of users attempt to “ruin” such box office record breaking films as Star Wars: The Last Jedi and Black Panther, RT has decided to remove certain functions in an effort to preserve the purpose of the site.
In an editorial posted to RT’s homepage, it was revealed that the “interested in” functionality has been removed for films, as well as a the comments section, prior to a film’s release.
Starting this week, Rotten Tomatoes will launch the first of several phases of updates that will refresh and modernize our Audience Rating System. We’re doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors.
We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.
There was also the reveal that a cleaner look to the scoring will be implemented in the coming days:
Last but not least, you will notice we are making some layout changes to the site. Through our research department we have learned that our users would prefer a cleaner, less cluttered, presentation of the Tomatometer and Audience Score. Don’t worry, the information and data are still there (promise!).