Universal Shifts ‘Happy Death Day 2U’ Release Date Following Parkland Concerns

Universal’s upcoming Happy Death Day 2U is shifting dates from February 14th to February 13th, 2019. Sure, that’s not a BIG date change, but there is a big reason for it.

Happy Death Day 2U (2019) poster
Universal

On February 14th, 2018, 17 people were shot and killed at Stoneman Douglas High School in Parkland, Florida. Valentines Day of 2019 will mark the one year anniversary of the senseless loss of life, a fact that a father of a slain Stoneman Douglas High School student was understandably not too happy with.

Fred Guttenberg, father of 14-year old Parkland victim Jamie Guttenberg, pointed out to Universal Pictures that the chosen release date of a film titled Happy Death Day 2U of the first anniversary of the horrible occurrence may not be the most sensitive choice.


There was a followup tweet from Guttenberg in which he says he’d spoken with an exec at Universal, and that the studio is indeed changing the release date:


According to Yahoo News, a spokesperson for the film reached out to them, offering this statement on the subject, which confirms the date shift as well as additional plans to not show the film in Parkland and surrounding areas:

“When Universal Pictures became aware last week that the one-year anniversary of the tragic events in Parkland, Florida, fell on theHappy Death Day 2U release date, the studio spoke with victim advocates and immediately began the process of changing the release date of the film. Following discussions with its partners in exhibition, Universal will move the North American release date to February 13.

The studio has decided not to show the film in Parkland and the surrounding areas. Outdoor, digital and in-theatre marketing for the film will be suspended in that market.  The studio understands the importance of memorializing the February 14 date as an opportunity to continue to allow the Parkland community to heal.”

The date shift has not been updated on the social media accounts for the film yet.

About Mary Anne Butler

Bleeding Cool News Editor Mary Anne Butler (Mab, for short) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), and most recently Bleeding Cool.



Over the past 10 years, she’s built a presence at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). 



Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. 



Though she be but little, she is fierce. #MabTheProfessional

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