Mike Armstrong joined Reed Exhibitions as an Exhibitor Marketing Consultant in October 2008. Ten years later then made him a Vice President.
He came to Reed after working in baseball-related sales positions and after a stint as an Assistant Research Executive at Millward Brown. He then moved to the Reed POP side of the exhibition event company, working as a Sales Executive for their Star Wars Celebration show, before becoming a Sales Manager for their New York Comic-Con, New York Anime Festival, C2E2
Star Wars Celebration, Blog World & New Media Expo and the Singapore Toy, Games & Comic Convention. Promoted again to Event & Sales Director in 2013 and Event Director in 2015, he has remained one of the biggest faces of the biggest shows, and is very familiar to the folk at Artists Alley – which is what saw him placed on the Bleeding Cool Top 100 Power List.
Well, he may have to go up a notch or two for this year. As he was just made Reed POP Vice President.
Good luck, Mike. Maybe see you at MCM London in the Spring?