The ever-popular artist Drake has bought into the world of esports, as he now co-owns esports franchise 100 Thieves.
There are a load of entities flocking to esports right now. From major sports team owners to organisations themselves, you don’t have to look far to find news about investment into the burgeoning bubble. Just a few days ago, mainstay sportswear company Nike sponsored its first esports player. It’s clear that for now, a ton of money is being thrown at the field.
To illustrate, here is a pretty interesting new development. Canadian rapper Drake has co-invested in esports organisation 100 Thieves. He, alongside Scooter Braun are now co-owners of the organisation that bills itself as a lifestyle and apparel brand too. The team currently has 4 rosters invested in League of Legends, Fortnite, Call of Duty and Clash Royale. As stated on the team’s website, the current thought is that this, alongside a reported $25 million in investment from various companies, will see the brand expand into other spaces. The team’s founder, former Call of Duty player, Matthew “Nadeshot” Haag said:
With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.
It’s clear the Drake has a real investment in video games at moment, both with this acquisition and appearing on Ninja‘s stream earlier in the year. Buying a team is certainly a pretty serious statement by the rapper though. Seeing exactly what 100 Thieves can achieve with this star power behind them will be the focus of a lot of the esports community.