Leading up to the release of Call of Duty: Black Ops 4, Activision and Treyarch have decided to launch a new social media campaign with #CODNation. If you follow the hashtag, you can see content created by fans and even celebs, as you can see from the photos here of Post Malone and Von Miller as they joined in the mix. Here’s a few more details about the campaign, but really, it’s all just for fun and love of the series, not much else to it.
#CODNation shines the spotlight on fans who play, post and share their experiences around the world. The video series, which draws from content creators, streamers, celebrities and fans who play Call of Duty, will continue to roll out with more films in the lead-up to the launch of Call of Duty: Black Ops 4 on October 12th.
Activision partnered with 72andSunny Los Angeles for the campaign, and also collaborated with Hecho Studios to make a content studio for Call of Duty creators from around the globe to craft videos for Call of Duty: Black Ops 4, all of which were authentic to their individual channels and creative tone of voice.