Nickelodeon and VRV have partnered to launch a new streaming service, NickSplat, which a press release describes as: “Your childhood: now streaming!” Featuring a rotating selection of episodes from “nearly 30” 1990s Nickelodeon shows, the service costs $5.99 a month on its own, though it is included in VRV’s premium bundle for $9.99 as well. Series listed in the press release include AAAHH!!! Real Monsters, All That, Are You Afraid of the Dark?, CatDog, Clarissa Explains It All, Doug, Kenan & Kel, Legends of the Hidden Temple, Rock’s Modern Live, The Angry Beavers, and The Wild Thornberrys.
In what we find is always the best way to advertise nostalgia-powered streaming cartoon channels, the press release also contains some excited quotes from various business executives, such as Eric Berman, Head of content Partnerships, VRV, Ellation:
Using the VRV platform, our goal is to empower both traditional media and popular digital brands to launch or extend their OTT channel presence. Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.
And Sam Cooper, Viacom Executive Vice President of Distribution and Business Development Partnerships:
VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel. Viacom’s content – including our deep library of genre-defining television – is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.
And who could forget Arlen Marmel, General Manager of VRV, Ellation:
We’re building a basecamp for unique fandom experiences within the VRV universe. By rallying and connecting fan communities, we make it easy to be fan. NickSplat is an incredible brand with content that’s been delighting fans for more than 30 years and we are thrilled to be partnering with the Nickelodeon team to broaden the VRV universe.
To celebrate the launch of the new service (which is available now), BRB will be running live events, starting with one in Santa Monica on the weekend of September seventh, featuring “nostalgic cartoons, a cereal bar, a 90’s-themed photo activation and more.”
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