Move over, Peter Parker! There’s a new lovable loser in the Marvel Universe! We’re talking, of course, about professional football team The Jets! The New York Jets (they’re too embarrassed to admit they actually play in Jersey) announced a partnership with Marvel in a press release today, with plans to produce game day collectibles like a limited-edition Hulk Bobblehead, as well as to produce a comic book written by Deadpool co-creator and could-have-been janitor Fabian Nicieza! And with a stadium capacity over 82,000, it could be one of the most widely circulated comics to come out in October!
Said Jets President Neil Glat:
We are excited to announce our new partnership with Marvel Entertainment. We are always looking for creative, new experiences and ideas for our fans, and we look forward to working with an iconic brand like Marvel.
And said Marvel Publisher John Nee, who must be a Jets fan because they don’t usually trot him out for this sort of thing:
Marvel is thrilled to be working with a partner like the New York Jets to provide fans new and unique ways to connect with the Marvel Universe. This multi-faceted partnership – including comics, game day collectibles, and more – will bring some of our most popular characters like the Hulk and Thor directly to thousands of Marvel and New York Jets fans this season.
The press release reveals the details:
As part of the new partnership, the Jets will host a Green Out against the Minnesota Vikings on October 21st. Presented by Toyota, the Green Out will highlight the partnership with a Hulk vs. Thor theme, specifically featuring a 16-page Hulk vs. Thor comic book produced by Marvel and distributed by the Jets. The comic will be written by long-time Marvel Comics contributor Fabian Nicieza, a long-time Jets fan and New Jersey native.
The first 15,000 fans will have the opportunity to receive a limited-edition Hulk bobble head courtesy of Toyota upon entering MetLife Stadium. At the conclusion of the game, fans will receive posters of the Hulk vs. Thor comic book cover when leaving the stadium.
The Green Out presented by Toyota will include:
First 15,000 fans to enter MetLife Stadium will receive a limited-edition Hulk-themed bobble head standing on a Jets football field, courtesy of Toyota.
55,000 limited-edition posters of the comic book cover will be distributed to fans as they exit the stadium
A Toyota vehicle wrapped with Hulk-themed imagery will be displayed in the stadium.
Hulk vs. Thor game theme and video board elements
Additionally, the Jets and Marvel will release an eight-page, digital-only comic book to celebrate the 50th anniversary of Super Bowl III in advance of their October 14th game against the Indianapolis Colts. Scheduled to be released in four chapters leading into the game, the first chapter will be available on Wednesday, October 10th, through the Official New York Jets App, newyorkjets.com and Jets social channels.
See that, Jets fans? You may leave disappointed that day (don’t be mad at us, it’s just the odds), but at least you won’t leave empty-handed.