Geoff Beckett Jr is Back… and He’s Looking For New Toy Business Partners


We haven’t heard of Geoff Beckett Jr in a while. Many Bleeding Cool readers will be familiar with the action figure entrepreneur behind the likes of Shocker Toys with a signature attitude to things like timeliness, quality and paying people. If you are not familiar, well, Google is your friend.

We noted that he may be returning to the toy industry last year, and now it seems he is serious. And looking for new business partners for what he calls a toyline that’s a top competitor for Hasbro’s Marvel Line and DC’s Mattel line… as in going to grab the licenses from both of them, or some kind of toy challenger brand for Marvel and DC? And a ‘unique body system’… can anyone identify this company from the description?


He’s talking about bringing back Shocker Toys, isn’t he?

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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