Dark Horse Launches Direct-to-Consumer Collectibles Division

Posted by July 9, 2018 Comment

Looking to get some of that sweet $300 statue market while cutting out the middleman, Dark Horse has launched a new division called Dark Horse Direct to sell high-end, limited production collectibles directly to consumers from their website. The offerings will include statues, toys, figures, and other merchandise not only from their own graphic novels, but also from licensed properties like TV shows and video game franchises.

Said Dark Horse President Mike Richardson:

Dark Horse Direct is the latest example in Dark Horse’s long history of innovative business practices. Dark Horse constantly looks for new ways to inspire passion in our fans in every format possible, which is why a direct-to-consumer program is the most logical move as we continue to grow our business and cultivate new fans.

And said Dark Horse Direct’s new Director of eCommerce Melissa Lomax, who’s heading up the division:

I am incredibly honored to oversee Dark Horse Direct. This is an exciting new opportunity for us to create fresh and unique collectibles that will delight our current fans, as well as new pop-culture enthusiasts, with premium concepts and formats. Get excited! Some really special items are coming and want a place in your home.

From the press release, here’s the debut lineup on Dark Horse Direct:

The first Dark Horse Direct offering available is the Game of Thrones®: Tormund Giantsbane Figure! Available for pre-order now, Tormund retails for $40.00 and is due to ship to website customers in early August 2018. As a bonus, 300 of the figures will also be available for purchase in the Dark Horse retail booth #2615 at San Diego Comic-Con!

The inaugural DH Direct lineup continues with the Umbrella Academy: Spaceboy Maquette. Masterfully sculpted and painted at 14” tall by 19” wide, this Umbrella Academy: Spaceboy Maquette evokes the character exactly as writer Gerard Way (My Chemical Romance, True Lives of the Fabulous Killjoys) and artist Gabriel Bá (Two Brothers, Daytripper) conceived him to be. The Umbrella Academy: Spaceboy Maquette retails for $299.99 and is now available for pre-order.

Dark Horse Direct presents a throne fit for the true leader of Westeros with the Game of Thrones: Iron Throne 18” Replica. With HBO® Licensing and Retail and the talented artisans at Gentle Giant, DH Direct has replicated the seat of the kings of Westeros. This replica retails for $499.99 and will ship later this year, opening for pre-order in the coming weeks.

You can shop now at direct.darkhorse.com.

(Last Updated July 9, 2018 12:04 pm )

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A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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