DC Comics publisher Dan DiDio has been talking about the Walmart-exclusive 100-page anthology comics that have caused such fuss over their exclusive stories, including Batman by Brian Michael Bendis and Nick Derrington and Superman by Tom King and Andy Kubert with the third issues.
Bleeding Cool has made the point that this exclusive deal was to take the cream off the existing comic book buyers to serve as a base of sales, and to develop new audiences on top. But that cream could be make-or-break to some comic book stores denied $20 a month from each of their most dedicated DC readers.
That analysis was pooh-poohed by some who didn’t the Walmart books being aimed at the current comics fanbase at all, and that the exclusive stories were just the cost of doing business with Walmart, giving them something exclusive.
But Dan DiDio backs out initial interpretation, saying:
“We’re putting new stories in there to attract the current fanbase… and our best-reprinted stories to bring in the more casual fan.”
Watch the big man in action…