Earlier this year, we told you about the up-and-coming young star that landed a key role in Marvel Studios’ upcoming film Ant-Man and the Wasp: Hyundai Veloster. And sure, maybe Hyundai Veloster is more of a car than a movie star, and yes, technically its less a “key role” than a product placement agreement. But either way, it’s resulted in this sweet new TV spot for the car and the movie:
Reborn and ready to make some noise. The 2019 Veloster is here. See it in Marvel Studios’ Ant-Man and The Wasp, in theaters July 6th. (Actual size may vary)
That’s not all Hyundai is doing with Marvel to promote Ant-Man and the Wasp. A press release reveals Hyundai’s plans for the Ant-Man and the Wasp premiere:
During the world premiere of Marvel Studios’ Ant-Man and The Wasp, the Veloster from the film will be dressed as a packaged toy car that has been enlarged and displayed at the red-carpet event. Hyundai will also be sponsoring the premiere livestream that runs on Marvel’s digital platforms. During the livestream, two segments will be dedicated to Hyundai and hosted by Marvel’s on-air personalities as they explore more of the backstory behind Hyundai’s placement in the movie as well as fan reaction to what’s happening on the carpet.
And for a scavenger hunt style sweepstakes to win a ticket to an early screening:
Marvel fans will have a chance at an early screening, as Hyundai will be placing around Los Angeles tiny toy versions of the Veloster, which will serve as movie passes to an exclusive showing. Hyundai will drop clues on its Facebook, Instagram and Snapchat channels about the mini-car locations. Participants will also be encouraged to post about the scavenger hunt on their social channels, using #HyundaiVeloster. The scavenger hunt will take place in late June.
The screening event will give attendees a special experience with Hyundai and Marvel, and a shareable night out at the movies. The event will have fun photo ops, gift bag giveaways, custom artwork posters and a Hyundai Veloster display. Roughly 500 people will be able to attend the exclusive screening, which takes place on July 3 in Los Angeles, three days before the theatrical release. Seating at the event will be first-come, first-served for those that find a car. Advantage is helping manage the experiential screening event for Hyundai.
Hyundai will also implement the movie car into the trim section area on HyundaiUSA.com’s Veloster landing page where guests can enter to win tickets to see Marvel Studios’ Ant-Man and The Wasp. Additionally, weekly mini-ads highlighting the Hyundai Veloster will be placed within Marvel comic books from June 20 to July 25. Multiple versions of this creative will subtly appear at the bottoms of various other advertisements that are promoting the biggest upcoming Marvel Comics releases.
Finally, select Hyundai hand-raisers and owners will receive mail with custom artwork from Marvel artists of the Veloster that gives recipients exclusive early access to a behind-the-scenes featurette. The artwork will also be sent to all Hyundai dealerships to leverage in their showrooms.
Ant-Man and the Wasp hits theaters on July 6th. You can find out more about the car here.
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