Selling in a Showrooming World at Diamond Summit 2018 (VIDEO)

Selling in a Showrooming World at Diamond Retailer Summit 2018 (VIDEO)

Posted by April 21, 2018 Comment

Are you a comic book retailer who wished they could have gone to the Diamond Retailer Summit in Chicago but just couldn’t make it? And I don’t mean just for all the swag, but for the retailer workshops too? Well, Diamond Comic Distributors filmed some of them and uploaded them to YouTube. Not that many viewers yet, but that’s what Bleeding Cool is for.

And as retail is moving to a model where people see stuff in stores and then order it cheaper online, comic stores have to be able to find a way to compete in that environment.

The world of smart phones has taken showrooming to a new, brazen level. This presentation by Speaker, Author, & Retail Educator Phil Wrzesinski teaches you one eye-opening truth about these customers and shows you how to deal with showroomers the right way so that you can win back some of that business. You’ll walk away with insights and techniques that will raise your conversion rates through the roof.

Sadly he didn’t include creating elaborate Mousetrap-style apparatus to fling customers into your store. Maybe that might have been a little too expensive.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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(Last Updated April 21, 2018 3:13 pm )

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