Amazon Appstore Launches In-Game and Real-Life Rewards for Playing Mobile Games

Posted by April 6, 2018 Comment

Game Achievements are great — they award you a critical shot of dopamine for doing things in a game (let’s be honest: your number of platinum trophies and gamerscore don’t matter, it’s the high of reading that “unlocked” notification that really does it for you). And now Amazon is trying to monetize gamers’ achievement addictions by launching a month-long rewards celebration called Challenges.

The event rewards players for achievements in a variety of apps and games, including Family Farm Seaside, Survival Arena, Caesars Slots, Seekers Notes, and Sweet Road. Starting today through April 29th, Amazon Appstore customers will get to pick from a variety of unique mobile challenges ranging from finding in-game Easter eggs, to reaching a certain level, or making an in-app purchase. With each completed challenge, customers will earn in-app or real-world rewards. Challenges are being run by the Amazon Appstore and developers, including FunPlus, Playtika, Mytona, CookApps and others.

Because a great way to cash in on gamers’ obsessive need for achievements is to tack a price tag onto it.

Some of the challenges and awards were revealed in the announcement, including:

  • April 6-15: Purchase the “Amazon Special Offer” in-game item in Caesars Slots and get an Echo Dot

  • April 6-15: Place in the top 3 in Survival Arena competitions titled “Challenges” and get an Amazon device (1st place: Echo, 2nd place: Echo Dot, 3rd place: FireTV Stick)

  • April 6-15: Reach level 21 and register the clover statue in Family Farm Seaside for $5 in Amazon credit (new users only)

  • April 16-22: Complete the Easter Egg Hunt in Seekers Notes and get $5 or more in Amazon Credit

  • April 16-22: Clear the final level on the Candy House stage in Sweet Road $10 in Amazon Credit

  • April 23-29: Clear level 10 of the Treasure Hunt in Toy Party and get $10 in Amazon Credit

Customers will also be able to earn additional rewards by completing a six-piece puzzle made up of pieces provided by Amazon upon completion of specific Challenges. Those who complete their puzzle can earn a variety of rewards, ranging from $1,000 in Amazon.com promotional credit to $50 towards Amazon devices like Echo Dots or Fire Tablets.

You can check out the puzzle directions, terms and conditions, progress and schedule and more here.

(Last Updated April 6, 2018 2:49 pm )

About Madeline Ricchiuto

Madeline Ricchiuto is a gamer, comics enthusiast, bad horror movie connoisseur, writer and generally sarcastic human. She also really likes cats and is now Head Games Writer at Bleeding Cool.

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