Dieselfunk Dispatch: Indie Wonders at WonderCon 2018 with Niall Westerfield of The Moon Minis

Posted by March 25, 2018 Comment

We interrupt your regular weekly Dieselfunk Dispatch with three reports from the floor of Wondercon in Anaheim. Read previous issues of the Dieselfunk Dispatch here.

Tim Fielder writes for Bleeding Cool from Wondercon:


Dieselfunk Dispatch

Greetings Dieselfunkateers! Look, over there! Why it’s The MOON MINIS. Next up we continued our Wondercon INDIE Quest and saw a great many offerings ran that ranged from comics to children’s pictures books. As you walk the floor you are almost bombarded by the deluge of official and unofficial Marvel and DC content. Our reoccurring theme with the Dispatch is to hunt down ORIGINAL IPs. To that end, it immediately ran up on the Very visible, VERY PINK, and hard to miss booth of Mr. Niall Westerfield, creator and owner of ‘The Moon Minis.’

Westerfield, a toy maker by day, is able to produce his content in different mediums. Those mediums range from books, to really amazing toys. But I must add that I’m always appreciative of the indie spirit in BRANDING. The signage, design, and booth display was completely on point. The books were colorful, fun, and directly attractive to the kids that the product are designed for.

Westerfield was also interesting because he had the ability to not only generate an original IP, but also to manufacture the toys of that IP completely FROM SCRATCH. This guy is like McGuyver or something! I wonder what the upside options are for not only the survival of indie IPs but also for the majors that invest into custom startups like The Moon Minis? Niall is essentially generating original Transmedia content out of pocket. Perhaps we will cover this in future articles? Of course we will!:-)

I asked Niall to give a little background on the Moon Minis concept. In fact, it was fascinating to hear his process of how he pieces the toys together. Check it out HERE!

You can find The Moon Minis at www.themoonminis.com.

BTW, I was very uncomfortable when Mr. Freeze yelled FREEZE! :-)


Tim Fielder is the Publisher and Creator of Dieselfunk Studios’ Matty’s Rocket Book One. Dieselfunk works to be completely self-sufficient while sharing war stores with fellow POD Publisher 133art.

(Last Updated March 25, 2018 12:19 pm )

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A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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