A bit of a surprise coming from Activision at the end of the week as the company made the announcement on Twitch that they would start broadcasting weekly streams of current games from their library. The publisher started today on their own channel with roughly a 90-minute feed of Call of Duty: WWII during the game’s current Operation: Shamrock and Awe event. at the end of the stream, they threw up a slate showing some of the other titles that may be featured int he future, including Skylanders Academy, Crash Bandicoot N. Sane Trilogy, and Destiny 2.
You do have to give the company some points on this one as this is a pretty decent strategy. It gives them control to show off the games how they want to, a new platform beyond YouTube to do live reveals before anyone gets wind of the news to come, and even possibly bring in and feature guest streams and celebrities to come play titles and talk with them about the game they’re playing. In a sense, taking PR to a new level like other companies have done here and there. We’ll see how the channel does though, as the Twitch community often rebuke corporate attempts to “look cool” on the platform.
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