Mel Caylo Joins Valiant as New Director of Marketing

Mel Caylo Joins Valiant as New Director of Marketing

Posted by March 22, 2018 Comment

Last December, an automatic email reply bot announced that Mel Caylo was no longer working at BOOM! Studios. But just a few months later, it’s Mel Caylo who’s gotten the last laugh on that automated robot fool. According to a press release sent out by Valiant, from Mel Caylo’s email account, and (we hope) written by Mel Caylo because we want to imagine him writing about his own accomplishments in the third person:

Caylo spent the last decade marketing for the award-winning comic publishers BOOM! Studios, Archaia Entertainment, and Top Cow Productions, where he helped attract countless new readers to comics while working on campaigns for critically acclaimed original properties and established licenses, including Wanted, Jim Henson’s Tale of Sand, Mouse Guard, Lumberjanes, and Mighty Morphin Power Rangers. Caylo first championed comics as a member of the Wizard Magazine staff for a combined seven years.

And in case you had any doubts as to Caylo’s unmatched skills in the game of comics PR, observe as the press release deftly slips in plugs for all of Valiant’s comic book offerings, including the Harbinger Wars 2 super-mega-crossover event:

Valiant Entertainment is proud to announce it has brought on seasoned comics executive Mel Caylo to serve as its Director of Marketing. Caylo will work closely with Valiant’s executive, sales, and editorial teams to plan, execute, and oversee all aspects of PR and marketing for the publisher’s critically acclaimed slate of monthly titles, including SHADOWMAN, X-O MANOWAR, BLOODSHOT SALVATION, NINJA-K, QUANTUM AND WOODY!, and others, as well as the upcoming, much-anticipated HARBINGER WARS 2 crossover event.

“Mel is an incredibly well-respected professional in comics and I’m excited to have him join the Valiant team,” said Valiant Publisher Fred Pierce in the press release. “I’ve known him for 20 years and have enjoyed working with him before. He brings an enthusiasm for the medium that will be key as we continue to produce the best comics in the industry month in, month out, for the best fans in the industry.”

“I’m thrilled to join the Valiant family and engage with their loyal and dedicated fans, keeping them excited and informed about what’s going on in the Valiant Universe,” said Caylo. “I look forward to working closely with the talented team here and consistently energizing the readers to #StayValiant! I’ll see everyone at WonderCon this weekend!”

Happy news. Congrats to Valiant and Mel Caylo.

About Jude Terror

A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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(Last Updated March 22, 2018 1:20 pm )

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