The idea of having the U.S. Olympic Ski Team wear uniforms inspired by Marvel Comics characters looks like a pretty good deal for the publisher, as an upcoming Super Bowl commercial for the Winter Olympic games on NBC prominently features Mikaela Shiffrin inspiring a young girl with her A.B.F.T.T.B. acronym, which stands for “always be faster than the boys.” And through part of the commercial she is wearing her Captain Marvel inspired uniform. The video is set to the Chuck Berry classic Johnny B. Goode.
Shiffrin is an alpine skier who took gold in the Winter Games in Sochi in 2014 in slalom (she’s actually the youngest to ever win gold in the event), and will be competing once again in Pyeongchang, South Korea in February. This is one of five videos featuring the “Best of the U.S.” that NBC will be airing during their Super Bowl broadcast on Sunday. The commercials that run during the Super Bowl are some of the most expensive (unless you own the network) of any show during the year and many fans tune in as much for them as the do for the game itself.
Marvel is getting a bit of free advertising here for the comics and the upcoming Captain Marvel movie.