Comic Shop Sales Fell 10% In 2017 – As DC and Doomsday Clock #2 Top December 2017 Marketshare Chart

Posted by January 12, 2018 Comment

For the second month in a row, Doomsday Clock has taken the top spot on the Diamond Comics rankings for December 2017.

However, it’s an overall smaller market than last year to have a share of. Annual sales from Diamond to comic stores in North America have decreased 10% over the previous year, with comic book sales and graphic novel sales both down around 10% year on year.

The Diamond spin is that this is still the 4th highest year of sell-in to comic shops by the distributor, with over 89 million comic books and 7.4 million graphic novels sold to comic stores. But year on year, that’s a 10% drop.

DC was December’s top publisher in dollars with a 34.54% dollar share and a 37.65% unit share, the former slightly up on November’s 33.71% dollar share but a big drop on their 39.37% unit share. However, both are significantly up on October’s  30.58% dollar share and a 35.48% unit share.

Marvel Comics was the month’s top publisher in units with 38.81% unit share and a 33.80% dollar share, the former significantly up on November’s 34.29% dollar share but down on their 34.52% unit share, above October’s 36.38% dollar share and below the 38.63% unit share. This may be a sign that Marvel has stopped doing tiered discounts and overshipping which bump up units but reduce dollar revenue for each of those units.

Image Comics also had a mixed picture with an 8.69% dollar share and a 7.20% unit share compared to November’s 8.07% dollar share and an 8.26% unit share. In fourth was IDW Publishing with a 3.92% dollar share and a 2.92% unit share, followed by Dark Horse Comics with a 2.69% dollar share and a 2.06% unit share.

The top ten saw DC take six and Marvel take 4. Outside of the top ten, The Walking Dead #174 was at #12. Mike Mignola and Adam Hughes’ Christmas-themed Hellboy: Krampusnacht #1 was at #96. and IDW Publishing’s Star Wars Adventures #5 at #128.

Image did well in the graphic novel charts as Saga Volume 8 was December’s best-selling graphic novel with Shirtless Bear-Fighter and Deadly Class Volume 6 at #8. DC had three titles in the top ten: Batman Volume 4: The War of Jokes and Riddles,Batman: Detective Comics Volume 4: Deus Ex Machina and Justice League vs. Suicide Squad at #6. Marvel Comics had two, Star Wars Volume 6: Out Among the Stars and Venomverse at #9. Dark Horse Comics had  Black Hammer Volume 2: The Event  and Oni Press had Rick and Morty Volume 6.

A collection of Strangers in Paradise writer/artist Terry Moore’s personal sketches and art commissions, Abstract Studios’ Terry Moore: 25th Anniversary Sketch book: 8,800 Days of Blondes, Brunettes and Bozos was December’s best-selling book. Dark Horse Comics’ Overwatch Anthology Volume 1, a hardcover collection of sketches, webcomics, and background material on the popular video game, ranked #2 for the month.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

DC ENTERTAINMENT34.54%37.65%
MARVEL COMICS33.80%38.81%
IMAGE COMICS8.69%7.20%
IDW PUBLISHING3.92%2.92%
DARK HORSE COMICS2.69%2.06%
BOOM! STUDIOS2.28%1.98%
DYNAMITE ENTERTAINMENT2.08%1.84%
ONI PRESS1.00%0.52%
VIZ MEDIA0.96%0.35%
VALIANT ENTERTAINMENT LLC0.96%1.08%
OTHER NON-TOP 109.08%5.59%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
DECEMBER 2017 VS. NOVEMBER 2017
COMICS-16.13%-14.05%
GRAPHIC NOVELS-21.95%-10.88%
TOTAL COMICS/GN-18.11%-13.77%
TOYS-33.23%-30.05%
DECEMBER 2017 VS. DECEMBER 2016
COMICS-16.54%-24.11%
GRAPHIC NOVELS-10.17%-13.37%
TOTAL COMICS/GN-14.57%-23.23%
TOYS-27.60%-37.11%
FOURTH QUARTER 2017 VS. THIRD QUARTER 2017
COMICS-2.41%-5.19%
GRAPHIC NOVELS8.49%7.61%
TOTAL COMICS/GN0.82%-4.24%
TOYS9.14%2.15%
FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS-13.90%-19.53%
GRAPHIC NOVELS-1.77%-7.71%
TOTAL COMICS/GN-10.37%-18.66%
TOYS-15.67%-24.40%
YEAR 2017 VS. YEAR 2016
COMICS-10.40%-9.69%
GRAPHIC NOVELS-9.38%-11.86%
TOTAL COMICS/GN-10.09%-9.86%
TOYS-12.55%-19.90%

 


NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL

SHIPPED

MARVEL COMICS85430128
DC ENTERTAINMENT80381119
IDW PUBLISHING3532067
IMAGE COMICS5510065
BOOM! STUDIOS247031
DARK HORSE COMICS199028
DYNAMITE ENTERTAINMENT215026
VIZ MEDIA016016
VALIANT ENTERTAINMENT6208
ONI PRESS4307
OTHER NON-TOP 1011816427309

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK #2$4.99OCT170204-MDC
2DARK NIGHTS: METAL #4$3.99SEP170248-MDC
3PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1$4.99OCT170824-MMAR
4BATMAN #36$2.99OCT170225-MDC
5BATMAN #37$2.99OCT170227-MDC
6BATMAN: WHITE KNIGHT #3$3.99OCT170238-MDC
7AMAZING SPIDER-MAN/VENOM: VENOM INC. ALPHA #1$4.99OCT170876-MMAR
8MARVEL TWO-IN-ONE #1$3.99OCT170834-MMAR
9HAWKMAN FOUND #1$3.99SEP170253-MDC
10AMAZING SPIDER-MAN #792$3.99OCT170879-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SAGA VOLUME 8 TP (MR)$14.99OCT170715IMA
2BATMAN VOL. 4: THE WAR OF JOKES & RIDDLES TP$19.99SEP170400DC
3STAR WARS VOL. 6: OUT AMONG THE STARS TP$19.99AUG171044MAR
4BATMAN: DETECTIVE COMICS VOL. 4: DEUS EX MACHINA TP$16.99SEP170399DC
5BLACK HAMMER VOL. 2: THE EVENT TP$19.99AUG170013DAR
6JUSTICE LEAGUE VS. SUICIDE SQUAD TP$24.99SEP170405DC
7SHIRTLESS BEAR-FIGHTER TP (MR)$16.99SEP170681-MIMA
8DEADLY CLASS VOLUME 6 TP (MR)$16.99AUG170634IMA
9VENOMVERSE TP$15.99OCT171003MAR
10RICK AND MORTY VOLUME 6 TP (MR)$19.99SEP171801ONI


TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1TERRY MOORE 25TH-ANNIVERSARY SKETCHBOOK$16.99OCT171030ABS
2OVERWATCH ANTHOLOGY VOLUME 1 HC$19.99JUN170080DAR
3LITTLE BOOK OF SPIDER-MAN FLEXICOVER$9.99AUG172292TAS
4LITTLE BOOK OF AVENGERS FLEXICOVER$9.99AUG172289TAS
5LITTLE BOOK OF CAPTAIN AMERICA FLEXICOVER$9.99AUG172290TAS
6THE SHADOW DOUBLE NOVEL VOLUME 124 SC$14.95SEP172221SAN
7LITTLE BOOK OF FANTASTIC FOUR FLEXICOVER$9.99AUG172291TAS
8ROBOTECH VISUAL ARCHIVE: MACROSS SAGA HC$44.99JUN172052UDO
9DOCTOR WHO: T IS FOR TARDIS HC$9.99SEP168058PEN
10THE ART OF STAR WARS: THE LAST JEDI HC$40.00OCT172093ABR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1OVERWATCH: MEI “CLASSIC SKIN” NENDOROIDFEB178956GOO
2MARVEL GALLERY: THOR RAGNAROK: THE HULK PVC FIGUREAUG172642DST
3MARVEL SELECT: SPIDER-GWEN FIGUREMAY172533DST
4DBZ: GOKU SUPER KAMEHAME-HA PREMIUM COLOR FIGUREJAN178994BAN
5ONE-12 COLLECTIVE: DC COMICS: BLACK ADAM FIGUREAUG168741MEZ
6ONE-12 COLLECTIVE: DC COMICS: SUPERMAN RED SON FIGUREAUG168743MEZ
7BORUTO: NARUTO NEXT GENERATIONS: BORUTO FIGUREMAY178021BAN
8DRAGONBALL Z SCULTURES: TRUNKS SHINING FIGUREJAN178996BAN
9DRAGONBALL SUPER DRAGON STARS ACTION FIGURESDEC168933BAN
10MARVEL GALLERY: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT PVC FIGUREMAY172524DST

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES BOOSTER BRICKJUL173390NEC
2VALERIAN ALPHA MISSIONS BOARD GAMEAPR178031ULT
3BACK TO THE FUTURE MONOPOLYJUL152198DST
4DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICKJUN173406NEC
5STARFINDER RPG CORE RULEBOOK HCJUN173371PAI
6TMNT: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
7MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION)FEB151158BOO
8DOCTOR WHO: TIME OF THE DALEKS BOARD GAMEJUL173367GAL
9STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES STARTER SETJUL173391NEC
10YU-GI-OH!: CIRCUIT BREAK SPECIAL EDITIONOCT172955KON

 

(Last Updated January 12, 2018 10:02 am )

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