Paramount Network continues beefing up and diversifying its programming slate ahead of its January 2018 launch, partnering with Latino digital-media company mitú for half-hour sketch comedy series Browntown. Though cast details have yet to be announced, mitú founders Beatriz Acevedo and Doug Greiff are set to executive produce from a format developed by Greiff.
Browntown is set in a fictional, predominantly Latino neighborhood designed to reflect today’s diverse America. The show will feature a multicultural cast of emerging comics, improv actors, popular social influencers, and celebrity cameos. Each half-hour episode will feature recurring characters from the Browntown neighborhood, and will revolve around a central theme designed to bring awareness and celebrate issues that are especially relevant to Latino youth in America. Episodes will consist of studio-based sketches, digital shorts, music parodies, animated shorts, and more.
As the Paramount Network makes its transition from Spike, there has been a concerted effort to diversify the overall programming schedule with a mix of shows — dramas, comedies, non-scripted half- hours, docuseries, documentaries and sports — that will attract a broader viewing demographic. With Browntown, the network is looking to attract young, under-served Latino audiences throughout the U.S.
The initial slate of original scripted programming also includes: dark high school comedy reboot Heathers; half-hour Alicia Silverstone comedy American Woman; six-part cult leader David Koresh miniseries Waco; Yellowstone, the first straight-to-series order picked up specifically for the network; and the current series adaptation of The Shannara Chronicles book series (moving from MTV).
Paramount Network is looking for a tough combination of quality and quantity unscripted, reality-based programming to fill out their daily schedule. Some programs set to premiere during the network’s first year include: six-part docu-series Rest in Power: The Trayvon Martin Story; returning variety competition series Lip Sync Battle; returning tattoo reality competition series Ink Master; returning bar repair show Bar Rescue; the latest installment in the “I Am” series, I Am Martin Luther King Jr; and mixed martial matches through Bellator.
Source: Deadline: Hollywood