Paramount Network Launching Latino Sketch Comedy Series Browntown

Paramount Network continues beefing up and diversifying its programming slate ahead of its January 2018 launch, partnering with Latino digital-media company mitú for half-hour sketch comedy series Browntown. Though cast details have yet to be announced, mitú founders Beatriz Acevedo and Doug Greiff are set to executive produce from a format developed by Greiff.

browntown paramount network series
Credit: Paramount Network

Browntown is set in a fictional, predominantly Latino neighborhood designed to reflect today’s diverse America. The show will feature a multicultural cast of emerging comics, improv actors, popular social influencers, and celebrity cameos. Each half-hour episode will feature recurring characters from the Browntown neighborhood, and will revolve around a central theme designed to bring awareness and celebrate issues that are especially relevant to Latino youth in America. Episodes will consist of studio-based sketches, digital shorts, music parodies, animated shorts, and more.

As the Paramount Network makes its transition from Spike, there has been a concerted effort to diversify the overall programming schedule with a mix of shows — dramas, comedies, non-scripted half- hours, docuseries, documentaries and sports — that will attract a broader viewing demographic. With Browntown, the network is looking to attract young, under-served Latino audiences throughout the U.S.

The initial slate of original scripted programming also includes: dark high school comedy reboot Heathers; half-hour Alicia Silverstone comedy American Woman; six-part cult leader David Koresh miniseries Waco; Yellowstone, the first straight-to-series order picked up specifically for the network; and the current series adaptation of The Shannara Chronicles book series (moving from MTV).

Paramount Network is looking for a tough combination of quality and quantity unscripted, reality-based programming to fill out their daily schedule. Some programs set to premiere during the network’s first year include: six-part docu-series Rest in Power: The Trayvon Martin Story; returning variety competition series Lip Sync Battle; returning tattoo reality competition series Ink Master; returning bar repair show Bar Rescue; the latest installment in the “I Am” series, I Am Martin Luther King Jr; and mixed martial matches through Bellator.

Source: Deadline: Hollywood

About Ray Flook

Proudly serving as TV Editor, Ray started with Bleeding Cool in 2013 as a contributing writer/photographer before being brought aboard as staff in 2017. Counting John Cusack as his pop culture "spirit animal," his "word fu" stays strong as he continues trying really hard to be the sheppard...