Dan Gilbert, who is both the owner of the Cleveland Cavaliers and the founder of Quicken Loans, has decided to invest in the new franchise team 100Thieves as a partner.
The team reveal for 100Thieves came courtesy of a Riot Games announcement for the ten franchised teams participating in the 2018 League of Legends season. Team leader Nadeshot announced the financial partnership via both video and tweet earlier today, confirming the sizeable investment.
Nadeshot said of the partnership:
I am so incredibly proud to share with all of you that 100 Thieves has received a multi-million dollar investment from Dan Gilbert, the owner of the Cleveland Cavaliers, to help build 100 Thieves into a massive business and esports organization. The first esports title that we’ll be entering into is League of Legends. We’ve been invited to compete in the 2018 LCS season to play amongst the worlds [SIC] best teams. I am so honored to be a part of this incredible league and can’t to show you what we have in store for 100 Thieves over the next couple months and years to come.
On Twitter, Nadeshot went on to promise that 100Thieves would branch out to many other eSports titles after their run at LOL in the 2018 LCS season.
League of Legends is the 1st esports title on our list, but it definitely will not be our last. More games, more teams, more stories coming soon. @100Thieves
— 100T Nadeshot (@Nadeshot) November 21, 2017
This investment is something of a first for eSports, and if followed by other partnerships, might see eSports start to merge more with mainstream sports entertainment. We’re still a bit of a ways off from that, but it does seem to be the inevitable goal. Fan reactions to 100T’s announcement has been mostly positive, but there are of course the usual detractors who think the partnership will make eSports more of a dog-and-pony show and less of a test of true skill. But you can’t please everyone.
You can check out Nadeshot’s announcement video below.
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