Batman Has 7 Titles In The Top 10 And Marvel Wins October 2017 Marketshare, But Comics Sales Down Over 10% On 2016

Posted by November 10, 2017 Comment

Diamond has released their sales statistics for October 2017 for products sold to retailers the North American direct market. In the last two months, it was noted that sales were falling sharply based 2016. So how is it looking for October?

Marvel Comics was October’s top publisher with a 36.38% dollar share and a 38.63% unit share, down on September’s 37.97% dollar share but up on September’s 38.13% unit share, continued indication that Marvel is relying on discounts to up their number of comics distributed.

DC Comics’ dollar share are both still up above the psychologically important 30% mark, with a 30.58% dollar share and a 35.48% unit share, up on September’s 30.21% dollar share but down on September’s unit share, 36.68%. But closer to Marvel than most months.

Image Comics has forged ahead, with a mighty 11.46% dollar share and a 9.84% unit share, one of their best performances of the year.

Image Comics’ The Walking Dead #172 ranked #22 for the month, IDW Publishing’s Star Wars Adventures #3 ranked #104, and Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #8 ranked #122.

Check out the marketshare, the top 10, and the rest of the product categories below… and yes, if you add the Metal and the White Knight, Batman has seven titles in the top 10. But the Marvel Legacy relaunched Despicable Deadpool seems to do a lot better than one might have expected. Is that the October equivalent of September’s Harley Quinn Anniversary Special?

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.38%
DC ENTERTAINMENT 30.58%
IMAGE COMICS 11.46%
IDW PUBLISHING 4.33%
DARK HORSE COMICS 2.82%
DYNAMITE ENTERTAINMENT 1.99%
BOOM! STUDIOS 1.96%
ONI PRESS INC. 1.08%
TITAN COMICS 1.02%
ARCHIE COMICS 0.68%
OTHER NON-TOP 10 7.70%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.63%
DC ENTERTAINMENT 35.48%
IMAGE COMICS 9.84%
IDW PUBLISHING 3.31%
DYNAMITE ENTERTAINMENT 1.96%
BOOM! STUDIOS 1.81%
DARK HORSE COMICS 1.74%
TITAN COMICS 0.85%
ONI PRESS INC. 0.76%
VALIANT ENTERTAINMENT LLC 0.73%
OTHER NON-TOP 10 4.89%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
OCTOBER 2017 VS. SEPTEMBER 2017
COMICS 2.84% -1.10%
GRAPHIC NOVELS 9.60% 0.08%
TOTAL COMICS/GN 4.74% -1.02%
TOYS -3.64% -7.22%
OCTOBER 2017 VS. OCTOBER 2016
COMICS -15.74% -21.05%
GRAPHIC NOVELS 2.37% -8.02%
TOTAL COMICS/GN -11.12% -20.27%
TOYS -16.10% -12.91%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.93% -7.89%
GRAPHIC NOVELS -10.55% -12.76%
TOTAL COMICS/GN -10.12% -8.27%
TOYS -11.82% -17.78%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 81 41 0 122
DC ENTERTAINMENT 79 39 1 119
IMAGE COMICS 67 22 0 89
IDW PUBLISHING 41 36 0 77
BOOM! STUDIOS 29 7 0 36
DARK HORSE COMICS 15 18 0 33
TITAN COMICS 21 8 3 32
DYNAMITE ENTERTAINMENT 24 6 0 30
ONI PRESS 12 4 0 16
ARCHIE COMICS 11 4 0 15
OTHER NON-TOP 10 104 160 24 288
TOTAL 484 345 28 857

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK NIGHTS: METAL #3 $3.99 JUL170304-M DC
2 THE MIGHTY THOR #700 $5.99 AUG170848-M MAR
3 AMAZING SPIDER-MAN #789 $3.99 AUG170779-M MAR
4 BATMAN #32 $2.99 AUG170197-M DC
5 BATMAN #33 $2.99 AUG170199-M DC
6 THE DESPICABLE DEADPOOL #287 $3.99 AUG170830-M MAR
7 BATMAN: THE DROWNED #1 $3.99 JUL170311-M DC
8 BATMAN: THE DAWNBREAKER #1 $3.99 JUL170310-M DC
9 BATMAN: THE MERCILESS #1 $3.99 JUL170312-M DC
10 BATMAN: WHITE KNIGHT #1 $3.99 AUG170269-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD: HERE’S NEGAN HC (MR) $19.99 JUL170766-M IMA
2 BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC $19.99 JUN170380-M DC
3 SEVEN TO ETERNITY VOLUME 2 TP (MR) $16.99 AUG170728 IMA
4 RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR) $14.99 AUG170704 IMA
5 SUPER SONS VOLUME 1: WHEN I GROW UP TP $12.99 JUL170465 DC
6 I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR) $16.99 AUG170669 IMA
7 REDNECK TP VOL 01 DEEP IN THE HEART (MR) $16.99 AUG170579-M IMA
8 STAR WARS: THE SCREAMING CITADEL TP $17.99 JUL171215 MAR
9 BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP $19.99 JUL170458 DC
10 LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR) $16.99 JUN170763 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERWATCH ANTHOLOGY VOLUME 1 HC $19.99 JUN170080 DAR
2 JIM HENSON’S LABYRINTH ADULT COLORING BOOK TP $16.99 JUN171331 BOO
3 ART OF OVERWATCH HC $49.99 JUN170078 DAR
4 SERENITY: EVERYTHING’S SHINY ADULT COLORING BOOK TP $14.99 JUN170101 DAR
5 WILLIAM SHAKESPEARE’S THE FORCE DOTH AWAKEN HC $14.95 AUG172376 RAN
6 ART OF OVERWATCH LIMITED EDITION HC $100.00 JUN170079 DAR
7 ART OF THE PULPS: AN ILLUSTRATED HISTORY HC $49.99 MAY170545 IDW
8 THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP $16.99 JUN170544 IDW
9 THE SHADOW DOUBLE NOVEL VOLUME 122 SC $14.95 JUL172465 SAN
10 DECONSTRUCTING THE INCAL HC $24.95 AUG171792 HUM

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 OVERWATCH: TRACER “CLASSIC SKIN” NENDOROID JAN178091 GOO
2 BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGURE APR170463 DC
3 MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGURE FEB172613 DST
4 MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGURE MAY172531 DST
5 DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC
6 BAT SIGNAL PROP MAY170373 DC
7 JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUE APR170460 DC
8 POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGURE JUL170020 FUN
9 DC ICONS: BATMAN REBIRTH ACTION FIGURE MAY170378 DC
10 BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUE APR170470 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
2 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
3 SCOTT PILGRIM’S PRECIOUS LITTLE CARD GAME JUN173385 REN
4 MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSION JUN173414 NEC
5 PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICK JUN173415 NEC
6 YU-GI-OH! TCG: LEGENDARY DRAGON DECKS AUG173192 KON
7 ATARI: CENTIPEDE GAME AUG170531 IDW
8 MARVEL DICE MASTERS: X-MEN FIRST CLASS FEB173226 NEC
9 DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HC AUG173217 WIZ
10 MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACK JUN173399 WIZ

 

Dollar Market Share – October 2017
Unit Market Share – October 2017
(Last Updated November 10, 2017 11:51 am )