Nintendo is reportedly planning to make between 25 and 30 million Switch consoles in 2018 which is awesome news because keeping those consoles on the shelves right now is practically impossible. While Nintendo have pedup production throughout 2017, it is still nowhere near the scale of demand for the hybrid console.
Beginning in April, the start of the next fiscal year, Nintendo will significantly ramp up production of the popular handheld/console hybrid, and has already informed some of its business partners, according to The Wall Street Journal.
The plan is still in its early stages, and Nintendo intends to monitor holiday sales closely and make necessary adjustments in the event demand merits a further increase in the number of units it plans to produce.
The Switch released this past March, and between then and the end of September, Nintendo reportedly sold 7.63 million consoles. The company plans to sell an additional 9.1 million units by March of next year, according to its October quarterly earnings report. If Nintendo meets that goal, total Switch sales would be almost 17 million units.
Hideki Yasuda of the Ace Research Institute said data gleaned from software sales suggests casual gamers haven’t been flocking to Switch. This is another area for potential growth, and Nintendo president Tatsumi Kimishima said the company would release more games for casual players in 2018.
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