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Boom!'s "Discover Now" Tag For Graphic Novels That Comic Shops Get 4 Months Before Bookstores

We mentioned that Boom! was launching their first collection of Greg Pak and Takeshi Miyazawa's Mech Cadet in comic stores four months ahead of bookstores as a way to help promote local comic book stores and the direct market, and probably to engender some goodwill towards Boom! from comic book retailers in the process.

Boom!'s "Discover Now" Tag For Graphic Novels That Comic Shops Get 4 Months Before BookstoresBut it looks like it's not a one-off and will be a new promotion for a number of collections, under the "Discover Now" banner going into 2018.

Due to popular demand, BOOM! Studios is proud to announce MECH CADET YU VOL. 1 DISCOVER NOW EDITION, arriving exclusively in comics shops January 2018. Collecting the first four issues of the acclaimed all-new series from the superstar team of writer Greg Pak (Hulk, Weapon X) and artist Takeshi Miyazawa (Ms. Marvel, Runaways), MECH CADET YU VOL. 1 DISCOVER NOW EDITION is the perfect jumping-on point for the series, which begins a new arc in January's Mech Cadet Yu #5.

MECH CADET YU is the story of Stanford Yu, a young janitor who is unexpectedly chosen to join the storied ranks of the Mech Cadets of the Sky Corps Academy. Once a year, giant robots from outer space come to Earth to bond with the cadets to defend the world from terrifying aliens known as the Sharg. After he unintentionally bonds with an off-course robot, Yu is thrown into training, hoping to prove he is worthy of being there at all.

"Given the tremendous response to Mech Cadet Yu from retailers, fans and press, we've decided to release a collection of the series much earlier than usual," said Filip Sablik, President of Publishing and Marketing, BOOM! Studios. "ThisDISCOVER NOW EDITION of the collection will be available exclusively in comic shops for over four months. Not only is your local comic shop the only place you can get Mech Cadet Yu every month, but also the place to find the limited-edition version of the collection before a standard release."

In May 2018, a standard edition of MECH CADET YU VOL. 1, featuring a different cover and including additional behind-the-scenes material, will be released to comic shops and bookstores worldwide, with the same MSRP of $14.99.

While the standard edition will remain in print, MECH CADET YU VOL. 1 DISCOVER NOW EDITION will be strictly limited to its initial print run and never reprinted.


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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