In a move targeting the crucial 1990s mall goth demographic, Warner Bros has announced a partnership with Hot Topic to produce The Justice League Collection, a set of men’s and women’s jackets branded with “iconography” from the upcoming movie, Justice League. Jackets themed for Batman, Wonder Woman, Aquaman, The Flash, and Cyborg will be available at Hot Topic stores starting October 17th, according to a report from THR. No Superman, though. Superman is a total jock and wouldn’t be caught dead (or resurrected) in Hot Topic.
Targeting 1990s mall goths with specialty merchandise is a brilliant marketing move, since they are already at the mall and weren’t planning to do anything tonight other than maybe smoke a joint behind the dumpsters outside JC Penney. Might as well walk down to the cineplex and check out this lame movie. Ironically, of course.
“Whatever,” said a teenager at press time wearing black JNCO jeans with a long wallet chain and a Korn tee-shirt when asked if they were excited about the latest merchandise to come to Hot Topic. Justice League hits theaters on November 17.