September 2017 Comics Marketshare Still Down As Marvel Legacy Takes The Top Spot

Posted by October 6, 2017 Comment

Diamond has released their sales statistics for September 2017 for products sold to retailers the North American direct market. Last month it was noted that sales were falling sharply based on last year. So how is it looking for September?

Marvel Comics is September’s top publisher with a  37.97% dollar share and a 38.13% unit share, up on money from August’s 35.01% dollar share but down on actual sales from August’s 39.52% unit share. As with last month, it is an indication that Marvel is engaging in heavy discounting to keep their numbers up.

DC Comics’ dollar share is back up above the psychologically important 30% mark, up from 28.18% to 30.21%, and their unit share has risen  from 31.09% to 36.68%. Everyone else… gets squeezed a little

Marvel Legacy #1 grabbed the top spot but only had one more title in the top ten, with Venomverse #1. DC had even including Metal #2, Batman #30 and #31 and a surprise entry on the Harley Quinn 25th Anniversary Special ahead of Batman: The Red Death, Murder Machine, Action Comics, while Image Comics has Walking Dead in the seven spot.

Hmm. Will look into that Harley Quinn placement later…

Additionally, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

And for the year so far? Still not good, 10% down year on year from 2016 so far in dollars and 6.71% down in units sold.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.97%
DC ENTERTAINMENT30.21%
IMAGE COMICS9.55%
IDW PUBLISHING4.30%
DARK HORSE COMICS2.44%
BOOM! STUDIOS1.99%
DYNAMITE ENTERTAINMENT1.94%
VIZ MEDIA1.40%
TITAN COMICS1.16%
ONI PRESS1.10%
OTHER NON-TOP 207.94%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.13%
DC ENTERTAINMENT36.68%
IMAGE COMICS8.81%
IDW PUBLISHING3.67%
DYNAMITE ENTERTAINMENT1.91%
BOOM! STUDIOS1.77%
DARK HORSE COMICS1.70%
VALIANT ENTERTAINMENT LLC0.93%
TITAN COMICS0.85%
AFTERSHOCK COMICS0.75%
OTHER NON-TOP 104.80%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS-0.44%1.26%
GRAPHIC NOVELS-14.41%-15.46%
TOTAL COMICS/GN-4.81%-0.08%
TOYS-18.35%-15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS-2.98%-5.49%
GRAPHIC NOVELS-13.14%-16.98%
TOTAL COMICS/GN-6.07%-6.37%
TOYS-13.86%-30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.20%-6.15%
GRAPHIC NOVELS-11.83%-13.22%
TOTAL COMICS/GN-10.00%-6.71%
TOYS-11.33%-18.24%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS88420130
DC ENTERTAINMENT77340111
IMAGE COMICS5825083
IDW PUBLISHING4021061
VIZ MEDIA043043
BOOM! STUDIOS2810038
DYNAMITE ENTERTAINMENT297036
TITAN COMICS1910332
DARK HORSE COMICS1613029
ONI PRESS86014
OTHER NON-TOP 1012315417294
TOTAL48636520871

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MARVEL LEGACY #1$5.99JUL170990-MMAR
2DARK NIGHTS: METAL #2$3.99JUL170300-MDC
3VENOMVERSE #1$4.99JUL171050-MMAR
4BATMAN #30$2.99JUL170338-MDC
5BATMAN #31$2.99JUL170340-MDC
6HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1$4.99JUL170413-MDC
7THE WALKING DEAD #171 (MR)$2.99JUL170918-MIMA
8BATMAN: THE RED DEATH #1$3.99JUL170308DC
9BATMAN: THE MURDER MACHINE #1$3.99JUL170309DC
10ACTION COMICS #987 LENTICULAR EDITION$3.99JUL170323DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD VOLUME 28 TP (MR)$16.99JUL170919IMA
2BATMAN: THE DARK KNIGHT III: MASTER RACE HC$29.99JUN170390DC
3STAR WARS: DARTH MAUL TP$16.99MAY170950MAR
4EAST OF WEST VOLUME 7 TP (MR)$16.99APR170796IMA
5DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP$9.99JUN170333DC
6SEX CRIMINALS VOLUME 4: FOURGY TP (MR)$16.99JUL170876IMA
7ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP$16.99JUN170378DC
8ROYAL CITY VOL. 1: NEXT OF KIN TP$9.99JUL170757-MIMA
9HARLEY QUINN VOL. 3: RED MEAT TP$16.99JUN170383DC
10WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP$17.99JUL171218MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MOUSE GUARD ALPHABET BOOK HC$16.99MAY171234BOO
2ART OF RICK & MORTY HC$39.99MAY170019DAR
3DC SUPER HERO GIRLS: FINDERS KEEPERS$4.99JUL172420RAN
4DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS$5.99JUL172421RAN
5DC SUPER HERO GIRLS: SHOWDOWN IN SPACE$4.99JUL172423RAN
6DC SUPER HERO GIRLS: POWER PLAY$9.99JUL172422RAN
7STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC$10.99MAY171880-MTTN
8POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC$16.99AUG172181VIZ
9THE SHADOW DOUBLE NOVEL VOLUME 121$14.95JUN172308SAN
10STAR TREK ADULT COLORING BOOK VOLUME 2 TP$14.99MAY170057DAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1BATMAN VS. HARLEY QUINN BATTLE STATUEMAR170452DC
2DC BOMBSHELLS: HARLEY QUINN DELUXE STATUEMAR170453DC
3MARVEL GALLERY: BLACK PANTHER PVC FIGUREAPR172656DST
4DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIGNOV168294BAN
5BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACKFEB170344DC
6DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUEMAR170457DC
7MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGUREMAR172720DST
8DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACKMAR170456DC
9THOR LEGENDS 6-INCH ACTION FIGURESJUN178405HAS
10DC ICONS: SUPERGIRL ACTION FIGUREMAR170455DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1WIZKIDS HEROCLIX: UNDEADMAR173404NEC
2DRAGON BALL SUPER CCG BOOSTER 1FEB178467BAN
3CLUE: LEGEND OF ZELDA BOARD GAMEJUL173383USA
4YU-GI-OH! TCG: LEGENDARY DUELISTSJUL173370KON
5YU-GI-OH! TCG: MEGA TINSJUN173366KON
6OUTPOST SIBERIA CARD GAMEMAY170588IDW
7SEIKATSU GAMEJUL170677IDW
8WONDER WOMAN 1000-PIECE JIGSAW PUZZLEJUL173357NMR
9MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLASAPR173298WIZ
10MARVEL DICE MASTERS: GUARDIANS OF THE GALAXYOCT168614NEC

 

Dollar Market Share – September 2017
Unit Market Share – September 2017
(Last Updated October 6, 2017 11:02 am )