September 2017 Comics Marketshare Still Down As Marvel Legacy Takes The Top Spot

Posted by October 6, 2017 Comment

Diamond has released their sales statistics for September 2017 for products sold to retailers the North American direct market. Last month it was noted that sales were falling sharply based on last year. So how is it looking for September?

Marvel Comics is September’s top publisher with a  37.97% dollar share and a 38.13% unit share, up on money from August’s 35.01% dollar share but down on actual sales from August’s 39.52% unit share. As with last month, it is an indication that Marvel is engaging in heavy discounting to keep their numbers up.

DC Comics’ dollar share is back up above the psychologically important 30% mark, up from 28.18% to 30.21%, and their unit share has risen  from 31.09% to 36.68%. Everyone else… gets squeezed a little

Marvel Legacy #1 grabbed the top spot but only had one more title in the top ten, with Venomverse #1. DC had even including Metal #2, Batman #30 and #31 and a surprise entry on the Harley Quinn 25th Anniversary Special ahead of Batman: The Red Death, Murder Machine, Action Comics, while Image Comics has Walking Dead in the seven spot.

Hmm. Will look into that Harley Quinn placement later…

Additionally, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

And for the year so far? Still not good, 10% down year on year from 2016 so far in dollars and 6.71% down in units sold.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.97%
DC ENTERTAINMENT 30.21%
IMAGE COMICS 9.55%
IDW PUBLISHING 4.30%
DARK HORSE COMICS 2.44%
BOOM! STUDIOS 1.99%
DYNAMITE ENTERTAINMENT 1.94%
VIZ MEDIA 1.40%
TITAN COMICS 1.16%
ONI PRESS 1.10%
OTHER NON-TOP 20 7.94%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.13%
DC ENTERTAINMENT 36.68%
IMAGE COMICS 8.81%
IDW PUBLISHING 3.67%
DYNAMITE ENTERTAINMENT 1.91%
BOOM! STUDIOS 1.77%
DARK HORSE COMICS 1.70%
VALIANT ENTERTAINMENT LLC 0.93%
TITAN COMICS 0.85%
AFTERSHOCK COMICS 0.75%
OTHER NON-TOP 10 4.80%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS -0.44% 1.26%
GRAPHIC NOVELS -14.41% -15.46%
TOTAL COMICS/GN -4.81% -0.08%
TOYS -18.35% -15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS -2.98% -5.49%
GRAPHIC NOVELS -13.14% -16.98%
TOTAL COMICS/GN -6.07% -6.37%
TOYS -13.86% -30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.20% -6.15%
GRAPHIC NOVELS -11.83% -13.22%
TOTAL COMICS/GN -10.00% -6.71%
TOYS -11.33% -18.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 42 0 130
DC ENTERTAINMENT 77 34 0 111
IMAGE COMICS 58 25 0 83
IDW PUBLISHING 40 21 0 61
VIZ MEDIA 0 43 0 43
BOOM! STUDIOS 28 10 0 38
DYNAMITE ENTERTAINMENT 29 7 0 36
TITAN COMICS 19 10 3 32
DARK HORSE COMICS 16 13 0 29
ONI PRESS 8 6 0 14
OTHER NON-TOP 10 123 154 17 294
TOTAL 486 365 20 871

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL LEGACY #1 $5.99 JUL170990-M MAR
2 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC
3 VENOMVERSE #1 $4.99 JUL171050-M MAR
4 BATMAN #30 $2.99 JUL170338-M DC
5 BATMAN #31 $2.99 JUL170340-M DC
6 HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1 $4.99 JUL170413-M DC
7 THE WALKING DEAD #171 (MR) $2.99 JUL170918-M IMA
8 BATMAN: THE RED DEATH #1 $3.99 JUL170308 DC
9 BATMAN: THE MURDER MACHINE #1 $3.99 JUL170309 DC
10 ACTION COMICS #987 LENTICULAR EDITION $3.99 JUL170323 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 28 TP (MR) $16.99 JUL170919 IMA
2 BATMAN: THE DARK KNIGHT III: MASTER RACE HC $29.99 JUN170390 DC
3 STAR WARS: DARTH MAUL TP $16.99 MAY170950 MAR
4 EAST OF WEST VOLUME 7 TP (MR) $16.99 APR170796 IMA
5 DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP $9.99 JUN170333 DC
6 SEX CRIMINALS VOLUME 4: FOURGY TP (MR) $16.99 JUL170876 IMA
7 ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP $16.99 JUN170378 DC
8 ROYAL CITY VOL. 1: NEXT OF KIN TP $9.99 JUL170757-M IMA
9 HARLEY QUINN VOL. 3: RED MEAT TP $16.99 JUN170383 DC
10 WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP $17.99 JUL171218 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MOUSE GUARD ALPHABET BOOK HC $16.99 MAY171234 BOO
2 ART OF RICK & MORTY HC $39.99 MAY170019 DAR
3 DC SUPER HERO GIRLS: FINDERS KEEPERS $4.99 JUL172420 RAN
4 DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS $5.99 JUL172421 RAN
5 DC SUPER HERO GIRLS: SHOWDOWN IN SPACE $4.99 JUL172423 RAN
6 DC SUPER HERO GIRLS: POWER PLAY $9.99 JUL172422 RAN
7 STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC $10.99 MAY171880-M TTN
8 POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC $16.99 AUG172181 VIZ
9 THE SHADOW DOUBLE NOVEL VOLUME 121 $14.95 JUN172308 SAN
10 STAR TREK ADULT COLORING BOOK VOLUME 2 TP $14.99 MAY170057 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN VS. HARLEY QUINN BATTLE STATUE MAR170452 DC
2 DC BOMBSHELLS: HARLEY QUINN DELUXE STATUE MAR170453 DC
3 MARVEL GALLERY: BLACK PANTHER PVC FIGURE APR172656 DST
4 DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIG NOV168294 BAN
5 BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACK FEB170344 DC
6 DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUE MAR170457 DC
7 MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGURE MAR172720 DST
8 DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACK MAR170456 DC
9 THOR LEGENDS 6-INCH ACTION FIGURES JUN178405 HAS
10 DC ICONS: SUPERGIRL ACTION FIGURE MAR170455 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 WIZKIDS HEROCLIX: UNDEAD MAR173404 NEC
2 DRAGON BALL SUPER CCG BOOSTER 1 FEB178467 BAN
3 CLUE: LEGEND OF ZELDA BOARD GAME JUL173383 USA
4 YU-GI-OH! TCG: LEGENDARY DUELISTS JUL173370 KON
5 YU-GI-OH! TCG: MEGA TINS JUN173366 KON
6 OUTPOST SIBERIA CARD GAME MAY170588 IDW
7 SEIKATSU GAME JUL170677 IDW
8 WONDER WOMAN 1000-PIECE JIGSAW PUZZLE JUL173357 NMR
9 MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLAS APR173298 WIZ
10 MARVEL DICE MASTERS: GUARDIANS OF THE GALAXY OCT168614 NEC

 

Dollar Market Share – September 2017
Unit Market Share – September 2017
(Last Updated October 6, 2017 11:02 am )