As part of the new Marvel Legacy not-a-relaunch, Marvel Comics has created a number of “retro ads” for the not-relaunched series . We were the first to show you the first set, we’re now the first to show you the second set… and yes, including the Guardians Of The Galaxy cover that had been censored, uncensored and then censored again…
And note that Donny Cates gets headline billing!
On April 22nd, Marvel Legacy was announced by Marvel Comics at the Chicago Comic & Entertainment Expo. The goal of the Legacy initiative is to bring a greater focus to Marvel’s core superheroes, unlike recent relaunches such as Marvel NOW! which gave prominence to newer and younger heroes. Marvel CCO Joe Quesada stated that company was embracing their roots with the creation of this new comic book line. EIC Axel Alonso noted that the relaunch was about reminding readers of the company’s rich history by highlighting the connections between characters and reintroducing some iconic characters.
Following the release of Marvel Legacy #1, many Marvel comic series reverted to their classic cumulative numbering system. For their relaunching series, Marvel created a new and consistent cover design that aimed to recapture their work from the 1980s and 1990s. Marvel has released limited quantities of lenticular covers for their Marvel Legacy titles that pay homage to older covers, though there has been some controversy over how these were allocated – and more to come today, I think, about the lenticular quality. They are also reintroducing elements such as the Marvel Value Stamp—a collectable clip-and-save program—and the self-published fanzine FOOM. Marvel is including three-page primer stories in select Legacy titles to provide background information on their characters for new readers, written by Robbie Thompson and mostly illustrated by Mark Bagley, the primer stories will cover classic moments from Marvel’s comics.