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Comic Store In Your Future – Image Coming Soon

Rod Lamberti of Rodman Comics, writes weekly for Bleeding Cool. Find previous columns here.

Publishers at times seem to take something that is good and drop the ball.

On Bleeding Cool today I just saw the Adam Hughes cover for Harley & Ivy Meet Betty & Veronica issue 1. Looks great.

Comic Store In Your Future – Image Coming Soon

Seeing it for the first time as I write this on September 18th. Had to order it blind before the cover art was revealed.

Just received an email today showing the action figure variant figure cover for Star Wars #37. Again looks great.

Comic Store In Your Future – Image Coming Soon

On the same email, it shows the Mattina 1 in 50 ratio variant cover for Venom #155. Looks very cool.

Comic Store In Your Future – Image Coming Soon

On all of these though, before today, when ordering through Diamond the cover art was not shown. It simply said, "Image coming soon."

Comic Store In Your Future – Image Coming Soon

Now that I have seen these covers I have a better clue to if I could sell them or not. I think on all three it would be a safe bet that they will be popular. Before though I was ordering non-returnable product blind.

All three of these comes out on 10/4/2017. Just a bit over two weeks away. Which means it is too late for comic stores to increase their orders.

I just went and tried to order more and was unable to. The cut-off to increasing our orders is over with.

I would have ordered more had I known what the cover art would look like something a lot of people would be interested in. I am assuming many other stores would have also ordered more. My store by itself is not enough to move the sales needle for the publishers,  but nationwide stores not ordering more because all the info given to us on the cover artwork was the artist's name and an image saying "Image coming soon" most likely would have ordered much more had we known what the cover art would look like would be enough to move the sales needle.  I would guess thousands of copies more could have been sold easily.

It makes no sense. Not only do stores lose out on potential sales so do the publishers. Why leave money on the table?


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Rod LambertiAbout Rod Lamberti

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