Posted in: Current News, Editor's Picks TV News, HBO, Movies, Recent Updates, TV | Tagged: cable, HBO, Home Box Office, HRL, lebron james, lemon andersen, maverick carter, shawn wines, sneaker culture, sneakers, springhill entertainment, television, tv

HBO And LeBron James Team Up For Sneaker Store Comedy Series

Continuing to extend his brand beyond basketball and into other areas of entertainment and media, LeBron James has a new series development at HBO for a as-yet-untitled half-hour single-camera comedy set in and around the sneaker-collecting culture. James is developing the series in conjunction with Maverick Carter's SpringHill Entertainment through Warner Bros. TV, as part of SpringHill's multi-year media deal with Warner Bros.

Untitled Sneaker Store Project boasts a script from Shawn Wines (High Maintenance) and Lemon Andersen (She's Gotta Have It) focuses on two best friends who try to survive the insanity of running a new sneaker store outside of L.A. and their "unique" employees as they try to make a name for themselves in "sneaker society." Wines will also serve as executive producer alongside James and Carter; with Andersen as co-executive producer.

In 2003, James entered the NBA as the focus of a fierce bidding war among a number of sneaker brands with Nike winning the deal. James would go on to ink a lifetime deal with Nike in 2015, and has invested in sneaker stores and other related businesses in the past.

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