AMD and Square Enix, have banded together to introduce AMD4U, an innovative new program that will provide AMD consumers with a range of games from a new generation of international independent development teams. Many of the games being released through AMD4U are part of the Square Enix Collective, Square’s indie publishing platform.
AMD4U will have a focus on driving awareness of AMD’s new product lineup which has been developed for gamers. This program has been carefully structured between AMD and Square Enix to provide technology and hardware support for up and coming indie developers publishing through the Collective, along with helping bring the games to market through a wide range of partnership elements.
Key elements of the partnership include direct participation at AMD’s consumer events around the world; alongside hardware, software, engineering support, and extended marketing partnerships with AMD’s OEM partners participating in the AMD4U program, including DELL, Alienware, HP, and Lenovo.
As part of the program, anyone purchasing an AMD-powered PC from a range of OEM’s will have the ability to validate their hardware and receive up to three free games from the entire Square Enix Collective portfolio. Titles include previously released games Black the Fall, Children of Zodiarc, Deadbeat Heroes, Tokyo Dark, Oh My Godheads, along with the upcoming titles Fear Effect Sedna and Battalion 1944.
Battalion 1944 is easily the biggest game to take part in the program. Developed by Bulkhead Studios, knwon for their work on The Turing Test, this new game intends to recapture the feel of classic multiplayer shooters theough the convenient focus of WWII. The game will allow you to fight in real world locations such as the streets of Carentan and the forests of Bastogne in a competitive multiplayer environment. This game is being developed using a combination of the new Ryzen 1800x and the Radeon Vega graphics cards. It will be on show at upcoming events including GamesCom & EGX.
Basically, this partnership is a way for Square to get people buying games from their Collective platform while also repping AMD products, which makes it ideal for both companies. For gamers, its really just going to be a small perk. I don’t see this being the thing to drive a spike in AMD machine sales.
Because sure, three free games is nice, but your selection is entirely limited to the SE Collective, which I can’t see appealing to more than a handful of gamers.
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