Posted in: Comics | Tagged: axel alonso, Comics, hulk, lenticular, marvel

Axel Alonso Vs Marvel Comics On Naming The Hulk And Lenticular Variants

Published Wed, 12 Jul 2017 14:00:18 -0500

Last updated Wed, 12 Jul 2017 14:01:22 -0500

You know how those Daily Show pieces that show some politician saying something that then contradicts what they are saying or doing now? You can do it with comic publisher Editor-In-Chiefs as well.

Such as Marvel EIC Axel Alonso talking about all the advance solicits covers released for a month of lenticular covers from DC Comics, back in 2014.

"I think it's dangerous to tell retailers and fans, "Hey, check out this cool lenticular cover! Who's writing and drawing it, you ask? Nevermind, check out this cool lenticular cover!" If I were the writer or artist of that issue, I'd wonder why my involvement is being concealed. And if I were a retailer or a fan, I'd be skeptical that I'm being asked to literally buy a book for its cover. I'd assume the enhanced cover is camouflage for a fill-in issue."

Two weeks ago, promising an industry-changing initiative, Marvel announced a whole bunch of covers for October without creative teams, which they are now just getting round to mentioning. Oh, but they have now stated that they are all lenticular.

And last year, when talking about the current Hulk series, starring Jennifer Walters, the She-Hulk. But not called She-Hulk

"The title She-Hulk evokes light-hearted stories about a Jennifer Walters who is at peace with herself and in full control of her powers," says Marvel editor-in-chief Axel Alonso. "This isn't that book."

The collection of that has now been renamed and the first issue made free digitally with today's comics.