Organisers of the Salt Lake Comic Con have been informing the press that talks with San Diego Comic-Con over the use of the Comic-Con trademark have broken down.
While Comic-Con International, organisers of the San Diego Comic-Con objected to Salt Lake’s attempt to trademark the term for their show and the legal battle has been running since 2014, the year after Salt Late Comic Con launched.
And, apparently, both sides are asking for a judge to make the decision. If a judge doesn’t make one, it could go before a jury to decide.
San Diego Comic-Con representatives have not commented to the press aside from stating that the Salt Lake Comic Con’s case is without merit.
CCI have generally challenged organisations who want to register “Comic Con” as part of their own trademark. Salt Lake may have added insult to injury by riding round vans with ads for their show around San Diego during the rival show.
A hearing is set for September 21st, but considering that this is the first day of Salt Lake’s own show, it may be moved. Or it could work as good publicity for their show.
This year’s San Diego Comic-Con runs from the 19th to the 23rd of July at the San Diego Convention Center. Salt Lake Comic Con runs from the 21st to the 23rd of September, at the Salt Place Convention Center.