Nice Guys Marvel To Give Retailers 10% Extra Comics In January, Give Selves 10% Extra Unit “Sales”

Posted by January 5, 2017 Comment

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Last month, Bleeding Cool explained how Marvel uses variants, discounts, and extra shipping free copies to spike sales numbers in the direct market. Manipulating the Diamond charts can make Marvel look better against rival DC, even if nobody actually asked for the extra copies Marvel is shipping, and even if nobody ever buys them. Today, Marvel’s retailer newsletter has gone out, revealing that Marvel is looking to spike the numbers for January, as quoted from the newsletter by The Beat’s Heidi MacDonald:

10% EXTRA FOR FREE ON MARVEL UNIVERSE JANUARY SHIPPING TITLES!
As a thank you to Retailers, Marvel will be sending an additional 10% of FREE copies for all of January shipping Marvel Universe titles! For all orders made by FOC, Marvel will be sending 10% extra at no cost to Retailers!

The comic industry has seen a bit of a slump at the end of 2016, and there has been some panic about what could happen in 2017. It may not be time to admit the sky is falling yet, but Marvel should probably look to ways to get readers to ask for 10% more copies of their comics, rather than just sending them to retailers and calling it a day.

(Last Updated January 6, 2017 12:18 pm )

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About Jude Terror

A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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