In what is perhaps the most brilliant move of the century, Fox has released the final trailer for the final Wolverine movie starring Hugh Jackman, Logan, one frame at a time via it’s own ultimate clickbait website, www.1974framesoflogan.com. The story was reported, appropriately enough, on ComicBook.com, who tell us that the website forces viewers to sign up to a mailing list – both snail mail and email, at which point Fox will mail out almost 2000 individual postcards to separate people containing a different frame of the trailer, asking them to post them on social media with the hashtag #OneLastTime. Normally, studios release a trailer in video form, and clickbait websites break the trailer down into individual frames via screengrabs and post them in clickbait slideshow articles. This reversal of roles is completely unprecedented, and represents perhaps the largest single advancement in clickbait technology since Joseph Pulitzer discovered that listicles could be created with numbers of entries other than five or ten back in 1887.
“We really, really wish we’d thought of this first,” wasn’t outright said anywhere in the ComicBook.com report, but it was definitely implied. Hell, we were thinking it too. Sources tell Bleeding Cool that in a radical move, the Eisner committee is considering nominating Fox for this year’s journalism award.
According to earlier reports, the actual trailer is supposed to come out on January 16th, giving the world less than three weeks to receive the postcards, post them to twitter, and assemble them into a trailer (which still won’t have any sound). So get a move on, people!
Logan hits theaters on March 3, 2017.