The last time Bleeding Cool tried to publish live action photos from Disney’s upcoming Beauty and the Beast live action film, we were slapped with a takedown notice from Disney. If only there were an Entertainment Weekly watermark on that image, the article might still be alive today. Thankfully, the images I’ve got for you now meet that important criteria.
But before we get to that, I’d like to take a moment to give you readers a little peek behind the curtain with the first installment of a new recurring segment.
Jude Explains the Comics News Business: Image Dumps
Image dump articles are a staple of the insatiable beast known as the 24 hour comics news cycle. The way it works is that a major entertainment site will get its hands on a stack of photos from an upcoming movie or television production, overlay a watermark with their logo, then post the images on their website as “EXCLUSIVE” in an attempt to give the illusion that this is actually a special treat for you readers as opposed to a thinly veiled exchange of free promotion for first crack at low-effort, high value content. The accompanying article contains little if any useful information, usually just some boilerplate copy about the movie and its release date. If the website is really on the ball, the images will be delivered in the form of a slideshow with multiple adds interspersed within.
As soon as word gets out that one website has gotten its hands on EXCLUSIVE photos, every other website scrambles to download the images and post them on their own sites, kicking off a feeding frenzy of page views and links up and down the website food chain. The best part is, the whole formula can be repeated multiple times per movie with new sets of images, and the returns never seem to diminish. Movies are always steadily coming out, generating new images, and starting the cycle all over again. Image dumps are the comic book news business’s most reliable renewable resource.
That’s how the sausage is made. Shocking, I know. It almost makes me want to break the vicious cycle and not post the… oh, who am I kidding? Here’s some boilerplate copy about Beauty and the Beast and its release date:
Beauty and the Beast stars Emma Watson, Dan Stevens, Luke Evans, Josh Gad, Ian McKellan, Emma Thompson, Ewan McGregor, Kevin Cline, Gugu Mbatha-Raw, and Stanley Tucci. Directed by Bill Condon, the film is set for March 17, 2017 release in the US.
And here’s the images, downloaded from Entertainment Weekly, and featured in their print magazine hitting news stands on Friday.
Don’t judge me.
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