Netflix Uses Bill Nye To Promote Binge Watching

Netflix has a new ad that is a bit odd and kind of funny. The ad isn’t for a specific show but rather the idea of getting hooked on a show. Netflix continues to push the idea of binge watching programs. The company has yet to show how it measures the success of a series, but it may involve seeing how many viewers watch a show all the way through. Retention numbers would seem like a good indicator and encouraging viewers to binge watch prevents the folks who watch a few episodes, go to bed, then don’t get back to the series for a while, etc.

How important is binge watching to Netflix? While Charlie Cox was on an episode of Late Night with David Letterman promoting the first season of Marvel’s Daredevil, he admitted that the network asked him to plug the binge watching specifically. So keep that in mind next weekend when you are sitting down to watch Marvel’s Luke Cage… how fast you watch it might play into whether there is a season two.

In this clip they use Bill Nye, normally known as the Science-Guy, but here called the Science Man, to comedically explain the pseudo-science involved with getting hooked.

About Dan Wickline

Has quietly been working at Bleeding Cool for over three years. He has written comics for Image, Top Cow, Shadowline, Avatar, IDW, Dynamite, Moonstone, Humanoids and Zenescope. He is the author of the Lucius Fogg series of novels and a published photographer.

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