DC Comics Humiliates Marvel With August 2016 Marketshare, As Diamond Sets A Record Month Of Sales

Marvel had almost a third more comics on sale in August than DC Comics. 93 comics to DC’s 75.

Yet DC Comics destroyed Marvel Comics on marketshare through August across the board, and placed 9 titles in the top 10.

Harley Quinn #1 took the no 1 spot, beating out All-Star Batman #1 and Suicide Squad #1 with more issues of Harley Quinn, Suicide Squad, Batman, Justice League and Supergirl taking up the rest of the top ten.

It took Amazing Spider-Man #16, kicking off their Dead No More event to get Marvel into the Top Ten. Everything else Marvel published was beaten by four comics starring Harley Quinn – and one by Supergirl.

Which yes, sounds insane. This is both the power of DC Rebirth, but also the lack of reverberation in the market from the poorly performing Civil War II crossover, Star Wars sales slipping and the Inhumans storylines having very little traction.

I don’t think it’s going to be much different for September’s figures. And will take until October before Marvel has a chance to turn the tanker around with the launch of Champions #1, and the sale of hundreds of thousands of copies to Scholastic Book Fairs…

Just to remind you in April , DC Comics had a dollar share of 25.82% and a sales share of 25.13%.

In May, that rose slightly to 26.45% and sales share of 26.34%.

In June, that jumped to 29.93% and 31.69%.

July, that was 35.36%  and 40.96%

Well, in August, DC Comics owns 39.27% and 44.59%. In four months that is a move of almost 20 percentage points, a remarkable change.

While Marvel Comics, who back in April had  a dollar share of 42.98% and sales share of 47.87% have seen that crash and burn to  30.78% and 32.11% a fall of 12 to 15 points.

However, it’s not all bad news for Marvel as overall sales for August 2016 were up over 40% based on those in August 2015. So, even though their marketshare fell lower and faster than any time since Image Comics launched, their sales will still be pretty good.

Indeed Diamond Comic Distributors reports they topped ten million non-promotional comic books shipped during the month for the first time in nearly twenty years, with comic shops purchasing 10.26 million comic books in August. That proviso excludes Free Comic Book Day titles and the like.

July’s overall direct market comics sales were pretty good, in August they were up 14.13% in dollars spent. Whtaat this all means is that, despite the year’s massive drop in sales at the beginning of 2016, the past few months have made up for it. And, as it stands, 2016 is currently ahead of 2015 at this stage in the year, by 2.71% in dollars.

Hopefully this might mean the other publishers aren’t suffering as much from the Big Two Wars. Image Comics’ best selling title in August wasThe Walking Dead #157 at #13. IDW Publishing’s TMNT Universe #1 was theirs #85. And Dark Horse’s Briggs Land #1 was at #127.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
DC ENTERTAINMENT39.27%
MARVEL COMICS30.78%
IMAGE COMICS7.66%
IDW PUBLISHING4.92%
DARK HORSE COMICS3.08%
BOOM! STUDIOS1.98%
DYNAMITE ENTERTAINMENT1.57%
TITAN COMICS1.19%
VIZ MEDIA1.14%
ONI PRESS0.83%
OTHER NON-TOP 107.58%
UNIT MARKET SHARE
PUBLISHERSHARE
DC ENTERTAINMENT44.59%
MARVEL COMICS32.11%
IMAGE COMICS7.78%
IDW PUBLISHING3.53%
DARK HORSE COMICS2.28%
BOOM! STUDIOS1.57%
DYNAMITE ENTERTAINMENT1.14%
TITAN COMICS1.09%
VALIANT ENTERTAINMENT0.88%
ARCHIE COMIC PUBLICATIONS0.64%
OTHER NON-TOP 104.38%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
AUGUST 2016 VS. JULY 2016
COMICS13.30%8.28%
GRAPHIC NOVELS16.50%19.21%
TOTAL COMICS/GN14.13%8.95%
AUGUST 2016 VS. AUGUST 2015
COMICS44.58%44.02%
GRAPHIC NOVELS5.53%7.15%
TOTAL COMICS/GN31.62%40.77%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS2.66%0.06%
GRAPHIC NOVELS2.81%1.10%
TOTAL COMICS/GN2.71%0.14%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS93350128
DC ENTERTAINMENT75331109
IDW PUBLISHING5331084
IMAGE COMICS5211164
DARK HORSE COMICS2616042
TITAN COMICS2010232
BOOM! STUDIOS228030
DYNAMITE ENTERTAINMENT226028
VIZ MEDIA024024
ONI PRESS102012
OTHER NON-TOP 1014411724285

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1HARLEY QUINN #1 [*]$2.99JUN160218DC
2ALL-STAR BATMAN #1 [*]$4.99JUN160203DC
3SUICIDE SQUAD #1 [*]$2.99JUN160230DC
4AMAZING SPIDER-MAN #16$3.99JUN160844MAR
5SUICIDE SQUAD REBIRTH #1 [*]$2.99JUN160228DC
6BATMAN #4 [*]$2.99JUN160242DC
7BATMAN #5 [*]$2.99JUN160244DC
8JUSTICE LEAGUE #2 [*]$2.99JUN160266DC
9HARLEY QUINN #2 [*]$2.99JUN160220DC
10SUPERGIRL REBIRTH #1 [*]$2.99JUN160226DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1STAR WARS: DARTH VADER VOL. 3: THE SHU TORUN WAR TP$16.99MAY160924MAR
2BATMAN: THE KILLING JOKE SPECIAL EDITION HC$17.99NOV070226DC
3BLACK PANTHER BOOK 1: NATION UNDER OUR FEET TP$16.99JUN160956MAR
4SPIDER-MAN/DEADPOOL VOL. 1: ISN’T IT BROMANTIC TP$17.99MAY160926MAR
5STAR WARS VOLUME 3: REBEL JAIL TP$19.99MAY160922MAR
6BATMAN/TEENAGE MUTANT NINJA TURTLES HC$24.99APR160380DC
7SAGA VOLUME 6 TP (MR)$14.99MAR160684IMA
8TEEN TITANS EARTH ONE VOLUME 2 HC$22.99APR160323DC
9HARLEY QUINN BOOK AND MASK SET$34.99APR160377DC
10HARLEY QUINN & THE SUICIDE SQUAD: AN ADULT COLORING BOOK TP$15.99MAY160307DC

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1CHILDREN OF LOVECRAFT TP$19.99APR160081DAR
2TEENAGE MUTANT NINJA TURTLES ADULT COLORING BOOK$14.99MAY162065RAN
3ODYC ADULT COLORING BOOK (MR)$14.99MAY160682IMA
4MARVEL: ABSOLUTELY EVERYTHING YOU NEED TO KNOW HC$19.99JUN162060DK
5THE SHADOW DOUBLE NOVEL VOLUME 109 SC$14.95MAY162071SAN
6SENSUOUS FRAZETTA SC (MR)$24.95MAY161913VAN
7THE WALKING DEAD ADULT COLORING BOOK (MR)$14.99FEB160615IMA
8ART OF COLORING DISNEY VILLAINS HC$15.99JUN162067HAC
9THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 46 SC$29.95APR161669GEM
10YOSHITAKA AMANO: ILLUSTRATIONS SC$19.99JUN161954VIZ

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1SUICIDE SQUAD: HARLEY QUINN STATUEJAN160369DC
2SUICIDE SQUAD: THE JOKER STATUEJAN160371DC
3MARVEL GALLERY: SPIDER-GWEN PVC FIGUREMAR162236DST
4MARVEL SELECT: DEADPOOL ACTION FIGUREMAR101468DST
5POP! GODZILLA: ATOMIC BREATH GODZILLA 6-INCH FIGUREAPR162788FUN
6SUICIDE SQUAD: DEADSHOT STATUEJAN160368DC
7BATMAN ARKHAM KNIGHT: HARLEY QUINN II ACTION FIGUREFEB160276DC
8DC ICONS: THE JOKER “A DEATH IN THE FAMILY” ACTION FIGURENOV150323DC
9X-MEN LEGENDS 6-INCH ACTION FIGURESAPR168678HAS
10DC COMICS BOMBSHELLS: POWER GIRL & SUPERMAN STATUEJAN160372DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICKMAY163107NEC
2MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKSMAY163104WIZ
3MAGIC THE GATHERING TCG: ELDRITCH MOON FAT PACKMAY163105WIZ
4FINDING DORY: DON’T WAKE GAMEJUL158674BAN
54D CITYSCAPE: GAME OF THRONES: WESTEROS PUZZLEAUG1320984D
6MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN FAST FORCES 6-PACKMAY163109NEC
7MACHI KORO CARD GAMEMAY142831IDW
8DEADPOOL BATTLE YAHTZEEJUN163093USA
9MUNCHKIN MARVEL UNIVERSE 2: MYSTIC MAYHEMMAY163102PSI
10YU-GI-OH! TCG: DARK SIDE OF DIMENSIONS MOVIE BOOSTER PACKSMAY168708KON

 

Dollar Market Share – August 2016

unit-share

Unit Market Share – August 2016

It’s all about the Big Blue…

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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