YouTube And Blumhouse Team Up For VR Halloween Haunt

In October, YouTube and Jason Blum of Blumhouse Productions will invite viewers to take a terrifying virtual reality look into room 301 as part of its Halloween festivities.

Over the next few weeks, YouTube creators like ​Markiplier​, PrankVsPrank​, ​Furious Pete​, ​Vitalyzdtv​ and ​KrazyRayRay​, will create original VR videos based around the question: ​W​hat is your worst fear? Their answers will be shot in Room 301, a set built at YouTube Space LA and additional YouTube Spaces around the world.

“The most frightening places are actually the ones where you feel safe and secure so it will be a lot of fun to experiment with the eerie hotel rooms YouTube built and see what happens when we turn the camera around on their creators,” said Blum in a statement.

Using Google’s Jump Cameras, the various creators will offer their nightmare visions via virtual reality videos that can be viewed on the YouTube app and phones using Google Cardboard.

“We wanted to blur the lines between fiction and reality, and increase the fright factor by using virtual reality in this year’s program,” said Chris D’Angelo, YouTube Spaces global director of production and programming.

YouTube Space LA will a host what is being called a “mega collab” video directed by Jesse Wellens from ​PrankVsPrank​ that will serve as the origin story for the video series. In the mega collab, creators receive a key to hotel room 301 — also known as YouTube Purgatory — that will inevitably lead them to experience their own worst fears.

The mega collab and other videos will go live on YouTube between October 20th and Halloween.