The Race To Marvel Selling 300,000 Champions #1 Begins Here

Posted by August 22, 2016 33 Comments

Change_the_World_1Marvel Comics really wants to sell 300,000 copies of Champions #1. Just like they did Uncanny Avengers #1 and Black Panther #1, lead books of previous line-wide relaunches. And they really want it to be the number one book for the month. They only have the other teen book to challenge it, Teen Titans #1.

Marvel are committed.

Marel’s SVP David Gabriel told ICV2 “I think I probably said to Tom Brevoort, I think this book should be called The Champions.  And he, of course, got a tear in his 40-something year-old eye, and said, ‘it’ll never happen.’  And I said, ‘someone told me I would never get a million unit sales of Star Wars, so we’re going to make this happen.’ ”

Bleeding Cool has pointed out a number of their techniques for doing so and this week are providing a PR push with images released to the media, highlighting the characters in the new team.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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